Msg#: 4263127 posted 8:49 pm on Feb 5, 2011 (gmt 0)
You're definitely thinking clearly with that idea. Google certainly does have access to a good sample of the clickstream data and there are many strong signals they can extract, including type-in traffic.
A lot of type-ins can be guesswork, too, and that adds some noise to the clickstream data. A related signal is the type of query Google identifies as having "navigational intention". We can see how important that is because Google now returns MANY results from that one most-likely domain: Google To Show More Results From a Domain [webmasterworld.com]
This kind of navigational search and type-in traffic is one signal involved in what webmasters call Google's emphasis on "brands".
Msg#: 4263127 posted 11:15 am on Feb 6, 2011 (gmt 0)
When my clients do large TV advertising campaigns I see their type in traffic go way up as well as more people type their brand name or site name into google search.
Interestingly, there appears to be some correlation to higher non-branded serach engine traffic during these periods of advertising. The effect is small, I see a 5% lift in non-brand SEO referals while the ads are running.
It could be caused by any of the following: 1) Google using advertising or brand searches as a direct factor that boosts rankings 2) Brand recognition increases click through rate from the SERPs without any change in ranking 3) The advertising spurs people to do searches for products and services in addition to the brand.
Msg#: 4263127 posted 9:17 pm on Feb 6, 2011 (gmt 0)
A lot of people type the URL into the Google search box too. I would imagine this is also used in a similar way - and easier to capture.
I see quite a number of referals in my logs from the URL typed as a search term, however even though this steadily increases (just a few each week) I don't detect any ranking improvements correlating. Perhaps it's more obvious when scaled up.