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Internal linking - is this a good strategy?
corepartner




msg:4255015
 6:11 am on Jan 19, 2011 (gmt 0)

Hello Guys,

I have seen many of my competitors are getting good ranking on Google just by giving internal link to there main keywords targeted pages often.

For Instance:

In order to rank for "blue widget" >> "www.domain.com/blue-widget", they are creating many pages related to that page on a regular basis and providing link to "www.domain.com/blue-widget" to give more weightage to this page and by doing that they are ranking very well without the support of any external link.

But, when I tried this strategy to rank for some keywords, I found that my pages are ranking no where for THOSE keywords. although my pages are still INDEXED

My STRATEGY

I am creating 5 to 10 pages every day relates to my main keyword and providing link to main page from these 5 to 10 pages.

I am using the H1 title tag as anchor text for linking.

Kindly suggest what I am doing wrong, what would be the best way to internal link

Cheers

 

aristotle




msg:4255077
 11:14 am on Jan 19, 2011 (gmt 0)

Instead of applying the H1 title tag to the anchor text, it's probably better to use the <strong> tag.

If the new pages you create don't have any PR link juice of their own, they won't be able to give much help to the main page. Also, 5 to 10 new pages everyday is probably far too many.

chrisv1963




msg:4255079
 11:30 am on Jan 19, 2011 (gmt 0)

Using the H1 title tag as anchor for linking is not natural => Google doesn't like it.

xnavigator




msg:4255167
 2:12 pm on Jan 19, 2011 (gmt 0)

Using the H1 title tag as anchor for linking is not natural => Google doesn't like it.


not true if u mean somethijng like this:

<h1><a href="">keyword</a></h1>

the above html is widely found in top 10 serps

tedster




msg:4255198
 2:49 pm on Jan 19, 2011 (gmt 0)

The important point is that the H1 should actually be the main heading for the page. Then, in appropriate cases it can also be marked up as an anchor.

Appropriate cases may be rather rare, however. One common use that does come to mind for me is a blog article home page snippet where the H1 element also provides the permalink. An argument can be made that this common Wordpress set-up should actually not use multipe H1s. But it is a common situation on today's web - and multiple H1 elements are explicitly part of HTML5.

BillyS




msg:4255228
 4:24 pm on Jan 19, 2011 (gmt 0)

Tedster has it right. These rules are pretty simple to remember. Use the tags as they were meant to be used and you should stay out of trouble.

Sgt_Kickaxe




msg:4255252
 5:23 pm on Jan 19, 2011 (gmt 0)

While I won't endorse adding emphasis on internal links using H tags or strong tags or any other method I will quote Matt Cutts on internal links "they are the easiest to get" and "they are the easiest to abuse but you might not want to do that".

In other words make sure you have them but don't overdo it or you're hurting yourself without knowing it.

Planet13




msg:4255284
 6:21 pm on Jan 19, 2011 (gmt 0)

I am creating 5 to 10 pages every day relates to my main keyword and providing link to main page from these 5 to 10 pages.


I would imagine if the content on those pages is unique, useful, and relevant, then you will have no problem ranking higher than them sooner rather than later.

corepartner




msg:4255333
 7:24 pm on Jan 19, 2011 (gmt 0)

I think there is some mis understanding, I am not putting my links into H1 tag.

I am using simple anchor tag like <a href ="www.domain.com">anchor text</a>

& I m using the TITLE OF THE PAGE which is in H1 tag as my ANCHOR TEXT.

Example

<h>Page Title</h1>

page content.....

now i will use "PAGE TITLE" as my anchor text without any formatting in order to link this page with the other pages.

Let me know if this is right?

Simsi




msg:4255352
 7:52 pm on Jan 19, 2011 (gmt 0)

now i will use "PAGE TITLE" as my anchor text


IMO you would be better varying the anchor text and using the PAGE TITLE phrase somewhere near the anchor with other similar related phrases. Using the ~ in Google will help you identify related terminology and synonyms. I'd suggest whatever you do it should read naturaly to the human eye, including the anchor text itself as you are adding fairly copious amounts of similar content.

As Planet13 says, as long as its useful and unique content it should be beneficial but if you're struggling to make all those pages interesting, a little creativity (and relevancy of course!) on one or two new pages would probably do just as well IMO.

Robert Charlton




msg:4255551
 4:08 am on Jan 20, 2011 (gmt 0)

I am creating 5 to 10 pages every day relates to my main keyword and providing link to main page from these 5 to 10 pages.

Sounds like you're planning to overdo it.

Anchor text in a nav link to a page that reinforces the main keywords of the page can be helpful, but it needs to be done in moderation and done only when the content you create is helpful to the user.

Whether the pages are on one site or on different sites, though, too many coordinated links to a page with the same or similar anchor text is going to look unnatural, and the approach will probably end up hurting you.

Also, you can't lift yourself up by pulling up on your shoe-laces. You're going to need some relevant link juice coming in from the outside... from independent external sites... carrying authority for your keywords if you want to see any boost.

corepartner




msg:4256888
 5:27 am on Jan 23, 2011 (gmt 0)

Thanks for your suggestions guys :-)

I just have one last question which is, do we really need to change the anchor text when doing the internal linking?

I am asking this because, I think I have read somewhere that we should put the H1 title tag as an anchor text while doing internal-linking.

TheMadScientist




msg:4256892
 6:23 am on Jan 23, 2011 (gmt 0)

I just have one last question which is, do we really need to change the anchor text when doing the internal linking?

I would definitely recommend against changing the text from a visitor use perspective...

Keep the linked text all the same internally.

When someone clicks 'this text' they expect to see 'page 1' when they click 'that text' they expect to see 'page 2', not 'page 1' again...

I know top-level SEOs who recommend the exact same strategy, and I haven't had any problem at all keeping the internal link text the same, in fact, I think it's much more 'manipulative' to change the link text to a page internally than it is to keep it the same...

IMO: 'This Text' should always go to 'This Page' ... 'That Text' should always go to 'That Page' ... 'That Text' should NOT go to 'This Page'

corepartner




msg:4256908
 8:00 am on Jan 23, 2011 (gmt 0)

@TheMadScientist Thanks for your reply :-)

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