Msg#: 4252088 posted 9:00 pm on Jan 11, 2011 (gmt 0)
I've heard some talk about the importance of the referring page title tag and how this may become more important than the anchor text. Has anyone done any test to confirm/disprove this. I think this is supposedly already live and running. Seems this place more importance on relevance, which I've been able to confirm (with respect to links).
Msg#: 4252088 posted 9:34 pm on Jan 11, 2011 (gmt 0)
While I haven't run a stand-alone test for this idea, I do analyze backlinks for maybe several thousand sites over a year's time. I see this principle in action over and over again - it's the context of the linking page that best sends "theme" juice to the link target, and yes,that includes the Title element of the linking page quite naturally, as well as nearby text on that page.
Anchor text on its own is still helpful, most certainly, but only up to a point. Where that point is exactly is hard to say, but too much "keyword keyword" anchor text is a dead giveaway after a while that the link is not exactly a "freely given editorial citation" for the cite.
Msg#: 4252088 posted 1:37 pm on Jan 12, 2011 (gmt 0)
I think it would be easy test. Just but two new domains, exact same websites. Then get two other new domains and create one link with a title tag like "people dog" and the other whatever. Have both anchor text be the same. Then watch who ranks higher for people dog.