Msg#: 4246835 posted 11:39 am on Dec 29, 2010 (gmt 0)
Google has tried and will continue to try to identify paid links and to devalue them. It is possible to find some paid links that have yet to be devalued. It is also possible to find active paid links that are no longer passing any significant link juice.
I recently reviewed a website and cut their paid link monthly budget from $1000 to $50 and they maintained their rankings and traffic levels. It was a good example of how paid links that gave a ranking boost when they were originally bought might not be helpful anymore.
Msg#: 4246835 posted 2:19 pm on Dec 29, 2010 (gmt 0)
It seems as though the buying of links and the ranking of landing pages / pages of your site has an echo effect in the search algos. You can get rid of hundreds of links to a site and the site will keep its ranking based upon historical data in Google until 1 or 2 Google updates later. It seems as though you can boost your rankings fairly quickly and then get rid of the links and your site's ranking will echo for months to quarters of the year
Msg#: 4246835 posted 2:59 pm on Dec 29, 2010 (gmt 0)
At least if the links are only devalued (rather than penalized) those stray bullets will not do so much damage.
Also, there's been a clean-up in other areas of link juice passing. For example, footer links to other sites seem to be devalued too, but not given a penalty. This seems like a sane "reasonable surfer" approach to me.