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Matt Cutts Offers a "Heads-Up" for 2011
tedster




msg:4246316
 1:10 am on Dec 27, 2010 (gmt 0)

Interesting tweet today from Matt Cutts:

Google will [look] more at cloaking in Q1 2011. Not just page content matters; avoid different headers/redirects to Googlebot instead of users. [twitter.com...]

note - he added the word [look] in a later comment

 

tedster




msg:4246813
 10:40 pm on Dec 28, 2010 (gmt 0)

Let's not forget, it's us monkeys here that trought up mobile - not a word of that from Matt.

There are some very sneaky cloaks getting through right now - like pages that redirect the regular browser but serve 200 OK content to googlebot in order to rank and acquire fodder for whatever they're up to.

Those redirects often end up on an "Adwords-looking" page that isn't really Adwords but instead it's a part of a private ad network. And of course, the cached page is just some juicy content, often parasite hosted.

With regard to backlink values, this past fall Google did a lot of that kind of clean-up from what I see. They may show up in the link: operator results but that doesn't mean they count for anything.

Sgt_Kickaxe




msg:4246933
 4:38 am on Dec 29, 2010 (gmt 0)


Interesting tweet today from Matt Cutts:

Google will [look] more at cloaking in Q1 2011. Not just page content matters; avoid different headers/redirects to Googlebot instead of users.

[twitter.com...]

note - he added the word [look] in a later comment


One word - AFFILIATES!

Affiliates must send Googlebot to a blank page instead of through to the affiliate site in order to control what affiliates call "bot clicks". In programs like eBay's, bot clicks are a huge concern and cause revenue loss. Is Matt suggesting Googlebot should be sent along to eBay anyway?

Pfui




msg:4246945
 7:12 am on Dec 29, 2010 (gmt 0)

Here's hoping the 'look more at cloaking' thing includes Google's IPs and UAs. Ahem.

74.125.75.17
Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.0.7) Gecko/20060909 Firefox/1.5.0.7
12/27 00:52:14 custom-error-page.html
12/27 06:42:53 custom-error-page.html
12/27 08:40:19 custom-error-page.html
12/27 22:36:21 custom-error-page.html

robots.txt? NO
Fake ref? YES (the first and last hits)

(Entire post here: New bot from Google? [webmasterworld.com])

nickreynolds




msg:4247069
 3:00 pm on Dec 29, 2010 (gmt 0)

Good - nothing for me to worry about there!

HeadlessChicken




msg:4246995
 11:54 am on Dec 29, 2010 (gmt 0)

Nothing new with this tweet at all

[edited by: tedster at 3:03 pm (utc) on Dec 29, 2010]
[edit reason] fixing a back end error [/edit]

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