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New - Four Positions from a Domain in Google Results

 3:57 pm on Nov 19, 2010 (gmt 0)

A shift for some queries - Google nos shows up to four results from a domain under some conditions. This is not just results that have navigational intention, which have already been showing as high as six per domain.

With this iteration, our search results may show:

  • Up to four web results from each domain (i.e., several domains may have multiple results)
  • Single-line snippets for the additional results, to keep them compact

    As before, we still provide links to results from a variety of domains to ensure people find a diverse set of sources relevant to their searches. However, when our algorithms predict pages from a particular site are likely to be most relevant, it makes sense to provide additional direct links in our search results.




     1:44 am on Dec 18, 2010 (gmt 0)

    imo this sux. it offers less variety to users and cuts off much traffic for top 2-10 website


     2:05 am on Dec 18, 2010 (gmt 0)

    I see this for a lot of terms that are not too competitive. I also have a theory that google uses this as part of their split testing. I think google shows the 4 similar pages and see which gets the most clicks and then shows that page for other terms as well.

    I have not seen 4 results for a very competitive term yet


     2:27 am on Dec 18, 2010 (gmt 0)

    Me neither - it really seems to be reserved for query terms that have a strong navigational intention.

    Has anyone documented a significant traffic loss from being bumped on this kind of SERP? Or is it more that people just don't like the idea of it?


     2:39 am on Dec 18, 2010 (gmt 0)

    its a real crappy idea from the results I am seeing. a lot of searches are showing similar/same pages with the same similar content. How would an about us page be relevant to my search?

    The only thing that would make sense is if they are doing this to collect data for split testing. Otherwise, leave it be with the sitelinks, mini sitelinks etc etc etc

    This 34 message thread spans 2 pages: < < 34 ( 1 [2]
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