18 months or so since Google announced that big changes were ahead and a lot of water under the bridge since then. I'd be interested if anyone here feels that the process has been a positive experience and whether the our ongoing seo efforts have been justified.
I'd also be interested in what else we could have done with hindsight.
18 months? i've been giving google what they want for over 10 years :)
i don't always give google what they ask for. based on research i do, i give google what i feel has the best chance to return a profit for me. my strategy has changed many times in the last 10 years as the landscape changes. the last 18 months my strategy has not changed too much.
i focus on building "internet properties" not "websites". this leads to my websites having large amounts of valuable content which leads to a loyal userbase. that userbase drives quality signals which google seems to currently like (toolbar traffic, high search volume for my brandnames, etc).
google has come out with many different products that have helped me to be profitable. some of their changes have made me work harder or to adjust my strategy and sometimes take short term losses. overall it has been worth it for me.
According to my understanding of what Google spokespeople generally say, the main thing they ask for is a useful quality resource. That doesn't necessarily guarantee success, but it certainly appears to help.
Look, I'm not exactly sure of the specifics you've been working on. But as for SEO I don't do much and I've continued to see an increase in traffic. Maybe not every month, but every two months at least I'm being rewarded.