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Considering My Own Shortened URLs - Any Issues?

 7:09 pm on Nov 11, 2010 (gmt 0)

I've been considering for quite some time the idea of inserting on each specific product page my own shortened url. Currently most of my urls look like:


I would show on the product page my company's own 4 letter acronym:


Can anyone think of any obvious reason why there may be any issues doing this apart from confusing G even more?



 10:54 am on Nov 12, 2010 (gmt 0)

url shorteners use either a 302 or 301 redirect. i think we can all agree that massive 302 redirects can create headaches. as for 301 redirects, they do not pass 100% of the link pop. also multiple redirects can cause issues.

not to mention you are making your main site semi-dependent on another domain, which you might unexpectedly lose control of (see libya taking back certain .ly websites)

personally i probably wouldnt do it. for most sites i do not see enough benefit. i can think of one or two unique situations were this could be a good idea.


 2:50 pm on Nov 12, 2010 (gmt 0)

Yep, I just knew I was missing something basic!


 3:35 pm on Nov 12, 2010 (gmt 0)


as for 301 redirects, they do not pass 100% of the link pop. also multiple redirects can cause issues.

Could you elaborate on these two issues?

What circumstances cause a 301 not to pass 100% page rank?

How / when do multiple 301s cause issues?

Thanks in advance.


 3:53 pm on Nov 12, 2010 (gmt 0)

hi planet13,

according to matt cutts (and my own personal experience) there is some link evaporation going on with 301 redirects. it is not a huge loss. i believe this first became public knowledge when eric enge interviewed matt cutts in march 2010.


 5:01 pm on Nov 12, 2010 (gmt 0)

I use 'em. Some urls are just too freakin' long for email, twitter, etc. Specially on CMS or Ecommerce packages that tack on lotsa categories.

Right now I'm using a service with one of my own short domains; it is my hope to "roll my own" before too long - there are a number of PHP packages out there, but so far I haven't been able to get one to work on my server. I know it's out there. I just haven't found it yet.


 7:09 pm on Nov 12, 2010 (gmt 0)

So wait, page A of your site has a link to page B of your site and you want to use a shortener for that link?


 7:12 pm on Nov 12, 2010 (gmt 0)

Oh, I missed that. No, I don't think I'd use them on internal links.

brotherhood of LAN

 7:34 pm on Nov 12, 2010 (gmt 0)

Just for reference, here's the 301 Redirect Means "Some Loss of PageRank" - says Mr Cutts [webmasterworld.com] thread.


 10:20 pm on Dec 2, 2010 (gmt 0)

We use our own special shortened URLs e.g. ourdomain.tld/BandBWF which redirects to ourdomain.tld/big-and-blue-widget-foo.
It's not on our website but for our brochures, both printed and PDFs to help type-ins and get people straight to the relevant part of our site.
Is that what you're talking about Husky?

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