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How to rank for same keyword -.co.uk for UK and co.in for IN

 11:31 am on Oct 21, 2010 (gmt 0)

GEO Ranking:
How to rank co.uk in UK, co.in for IN and .com for all other GEO location for same KW.

Aji Issac



 6:49 pm on Oct 21, 2010 (gmt 0)

Aji, this kind of ranking *should be* a natural result of the way Google handles ccTLDs. Are these three domains publishing the same content? (I assume so)

Each domain will need its own independent backlink profile, and ranking will most likely be harder for the .com than the ccTLDs.

Recently there have been some odd and unstable changes in geolocated search results. Whatever that is all about (and it really isn't clear to me so far) might also have some effect in your scenario - with the .com ranking better than expected in UK or India, for instance.

Still, if the same content is available on the ccTLD for a country, I would expect the .com to be filtered out of that country's results.


 7:38 pm on Oct 21, 2010 (gmt 0)

Thanks Tedster for the reply.

The real scenario is like:
- example.com with 100 pages
- example.co.uk with 50% pages unique and 50% page the same content as example.com (same with ccTLDs).

Now I find it really difficult to rank .co.uk above .com for a keyword (which has duplicate content on .com and .co.uk) because of its backlink profile.

I was just wondering if search engines can provide Geo based canonical tag for each page ... even for each site do I have an option
- For all countries my domain is .com, for uk my domain is .co.uk (or some different domain name), so google can pass on all the link value to the .co.uk for uk based ranking ....

I am sure it will happen eventually but I don't see any such options now.

Let me add this to Google blog comments as well.

Aji Issac


 7:48 pm on Oct 21, 2010 (gmt 0)

so google can pass on all the link value to the .co.uk for uk based ranking

It's a different domain, so that's not likely to happen this decade. A link to one domain is not going to pass juice to a different domain. To a company, it may all be one "online presence" but technically it is still a different website.

You've pointed out one advantage to using separate directories for separate countries, but hosting them all on one main domain. In that scenario you can have separate geo-targeting for separate directories.


 8:25 pm on Oct 21, 2010 (gmt 0)

The more I read about it, I see it to be really complicated for search engines without the use of sitemaps and Webmaster tool.

[google.com...] is a good help, may be Google can use this, I need to explore more on this.


 9:59 pm on Oct 21, 2010 (gmt 0)

[googlewebmastercentral.blogspot.com...] is another good post


 11:05 pm on Oct 21, 2010 (gmt 0)

That's quite an article. At the end they say "We realize this can be a little complicated". That's for sure!

Given how even relatively simple things sometimes seem to confuse Google rankings, I don't know that I'd be comfortable using that maze of rel="canonical', rel="alternate", 301 redirect, user preference cookies plus an hreflang attribute.


 3:43 am on Oct 22, 2010 (gmt 0)

I think you would have introduced the content in example.com and then duplicated it in example.co.uk.I believe that the reverse would have helped you.

Normally, we don't have to tell google that a ccTLD is targetted for a particular region in GWT (as it is implicit).But have you tried setting it explicitly in GWT for a ccTLD?

In the google blog post, I don't really understand the purpose of serving the main content in the original language while keeping the sidebars and footers translated to the language of the reader.

Further, it talks about one global site but in your case, you have two different domains and you will have to check whether the suggested methods will work for your case.


 4:05 am on Oct 22, 2010 (gmt 0)

have you tried setting it explicitly in GWT for a ccTLD?

Geo-targetting is grayed out for the ccTLDs that I've worked with.


 4:09 am on Oct 22, 2010 (gmt 0)

Thanks Tedster. So that option is ruled out.


 4:31 am on Oct 22, 2010 (gmt 0)

Tedster, Don't forget the sitemap in the maze :) ... [google.com...] is an active discussion with Google employee.


 9:19 pm on Jan 4, 2011 (gmt 0)

Hi guys,

Joining this discussion late, but I'm in a nearly identical situation as Aji, with sites targeting the US (.com) and Australia (.com.au). Would be interested to hear if you've learned anything more about implementing the rel alternate tags since your last posts to this thread in October.


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