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Google new search interface uses soft blue highlighting

 10:22 pm on Oct 8, 2010 (gmt 0)

Today I found new improvement of Google search result from Google.com, It highlights each listing with soft-blue color when you do mouse-over. This is interest that Google adding more interactive. This may use for increasing the ranking signal and user feedback study for them.

[edited by: tedster at 4:32 pm (utc) on Oct 11, 2010]
[edit reason] member requested edit [/edit]



 4:34 pm on Oct 11, 2010 (gmt 0)

Could you say more about the possibility of a ranking signal here?


 4:51 pm on Oct 11, 2010 (gmt 0)

Google has filed the patent of "System and Method for Modulating Search Relevancy Using Pointer Activity Monitoring", was filed on February 16 2005, as Google currently used click-through rates (CTR) as signal. The new patent takes the idea a step further, looking to reorder search results by monitoring when users show interest in web content without actually clicking on it.

What do you think about this? I think it becomes more signals on user feedback and social beside currently strong signal on links.


 5:05 pm on Oct 11, 2010 (gmt 0)

I see - so your idea is they woould monitor a longer pause over a given result - something like the way they now measure a 3 second pause in typing with Google Instant and Adwords impressions.

Yes, it does make sense that Google would check out the signal to see how noisy it is.


 6:57 pm on Oct 11, 2010 (gmt 0)

Are you sure this isn't the "page previews" thing?

Do you see a magnifying glass on the right side of each search result?


 3:21 am on Oct 12, 2010 (gmt 0)

No, this is standard search. I think Google testing the Full Page Preview on standard search with this testing. Google keeps testing many new interface.

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