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Choosing the best domain according to keyword targeting

Msg#: 4197041 posted 5:38 am on Sep 6, 2010 (gmt 0)


Is it better to target a same GEO targeted TLD domain if my targeted search keywords contains the territory/geographic term but a different targeted territory/location. For example:

Targeted Location: Australia(Google.com.au)
Targeted Keyword: Web Design India

So, is it better to target .com.au domain (Australia hosted) or .co.in domain (India hosted) or vice-versa. Because the keyword contains india, so would google give advantage to a .co.in domain or .com.au domain because of the location target.

Also in the webmaster tool, would it be better to set targeted location "India" or "Australia"?



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4197041 posted 7:49 am on Sep 6, 2010 (gmt 0)

Let's take those in reverse order. If you have a country code TLD, then you do not have the option in Webmaster Tools to target a different country. So .com.au is stuck with Australia, and .co.in is stuck with India.

I think that answers your first question, too. Even if you have "location" in the page title and in all the usual spots, a .com.au domain will have a tough time ranking outside Australia.


Msg#: 4197041 posted 9:40 am on Sep 6, 2010 (gmt 0)

Thanks for your response tedster, so its better to use .com.au domain targeted Australia even if the targeted keywords contain "India".

But when I search "web design india" in google.com.au, I don't see any .com.au domain in TOP 40:



WebmasterWorld Senior Member 5+ Year Member

Msg#: 4197041 posted 10:43 pm on Sep 6, 2010 (gmt 0)

Sidenote if it's relevant, some local domain charters are very strict. For example, I think to own a .com.au you have to be an Aussie registered business and if it's a commercial website, you have to offer highly targetted content relevant to the domain. The example they use is shoes.com.au. It's not acceptable to sell clothes even if you have a shoes category on that domain.

I looked into this and decided a .com would be a better bet, hosted in Aus and geo-targetted in WMT.


Msg#: 4197041 posted 4:41 am on Sep 7, 2010 (gmt 0)

Did you mean it needs to be GEO targeted to Australia in WMT?


WebmasterWorld Senior Member 5+ Year Member

Msg#: 4197041 posted 2:47 pm on Sep 7, 2010 (gmt 0)

Thats what I would do, yes.

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