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How did Amazon get this snippet?

 8:51 pm on Jul 31, 2010 (gmt 0)

I realize we're not supposed to talk about specific search results pages, but I don't know how else to demo what I'm seeing.

If I search for:
Flip Video Slide HD

And then choose "more shopping sites", Amazon has a really cool looking snippet that I've never seen before. Here's kind of what it looks like:

Flip Video Power Adapter $13.00
Flip Video HDMI Cables $14.11
Flip SlideHD Camcorder, 4 Hours (White) NEWEST VERSION $269.00
USA GEAR Protective HD Camcorder Case with Magnetic Clasp … $13.99

Any thoughts on how this is happening? It doesn't look like meta desc?



 9:22 pm on Jul 31, 2010 (gmt 0)

It's a good question - so we'll make an exception to the ordinary policy, here.

I've been digging a bit, and so far I'm stumped - anyone got a clue?


 1:58 am on Aug 1, 2010 (gmt 0)

I am not sure if you had a look at the Amazon page, but out of these four lines, one is the main product ($269.00) and the other three appear half way down the Amazon page, in "Most popular" tab of product listing - you can easily match product description with what is shown in the snippet.

One of our sites has the same kind of snipped if "More shopping sites" is selected. From what we can see, it appears that if the search term is considered transactional and(/or?) the site is ecom site, and on the page that is ranking for that search term Google "recognises" list of products with prices, then Google will scrap four products and prices from the page and will list them instead of snippet.

We also saw that Google will take random products from the page (e.g. not the first few in order, or first few cheapest,etc) so the only control over prices and products shown in this kind of snippet is in terms of what you put on the listing page that ranks (as any of products on the page can appear as one of 4 product lines shown). Another thought is to reduce listing page to only four products you want to show in snippet (but perhaps then risking fall in ranking for that term if products are removed from listing - we have not tried this).

I have also seen where there are more products on page, that there is fifth line appearing with the + sign and text "+ 11 more items from $39 to $82"
If you click on + sign, it expands and shows all products found on the page. I cannot see this on Amazon page, but can see on one of our listings pages which is shown in SERPs

[edited by: aakk9999 at 2:08 am (utc) on Aug 1, 2010]


 2:05 am on Aug 1, 2010 (gmt 0)

Scroll down further, and ciao are the same.

in grey >>This site aggregates prices from multiple stores << in grey
flip video mino hd Camcorder - Digital Zoom: 2x - Weight: 94 g - … UKŁ108.24
flip ultra hd camcorder Brilliant product, well worth the the price i … UKŁ124.99
The Flip Video Battery Pack lets you keep your Flip Ultra or Flip … UKŁ9.42
flip video 8 with Belt clip UKŁ0.01


 3:31 am on Aug 1, 2010 (gmt 0)

Very interesting, aakk, thanks for sharing.

Lame Wolf, I'm not getting Ciao here in the USA (I'm assuming you're in the UK?), but on page 2 I do see bizrate, with a treatment very similar to what you describe.

"This site aggregates prices from multiple stores" - I've *never* seen that before. I wonder if this is a good or a bad designation?


 7:14 am on Aug 1, 2010 (gmt 0)

Lame Wolf, I'm not getting Ciao here in the USA (I'm assuming you're in the UK?), but on page 2 I do see bizrate, with a treatment very similar to what you describe.

Yes, I am in the UK, but use the Google Toolbar and point to .com
But I think it may not work properly on the "More shopping sites" section. I don't use those options when I search.

As for page 2, I never went that far.

In some SERPS - in the description text - I see "Jump To" followed by another link, but that's for another thread.

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