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Google Updates and SERP Changes - July 2010

 12:50 pm on Jul 1, 2010 (gmt 0)

< continued from [webmasterworld.com...] >

@john1975 the search term I posted weeks ago showed how bad Google was messed. For a year or two that search returned a real product, for a few weeks/month it return gibberish. It started to return real results a few days ago and is once again accurate or close to it. My guess is millions of other semi-long terms are now also snapping back into line.

The traffic pattern is evolving back towards normal. Google was up again yesterday but only 8% from a week ago. Bing was up 17% but Yahoo was down 35% which only confirms what the studies show - most people will go to Yahoo 2nd if Google fails. What's so clear to us is that it's that 5%-8% of total clicks that Google had filtered off that were the ones converting at probably 80%. Highly targeted searches by informed consumers that didn't need the magic intervention of Google trying to divine what it was they really wanted.

Thanks to MC and Google for slowly figuring it out. Like everyone else I was a bit harsh at times but it's tough to spend years reading the WMGL, reading everything the people from Google wrote and following it within the rules and then viola a major change happens that devastates our business and pretty much everyone else we knew in favor of spammers, scammers, mirrors, mashups etc. The filters still aren't weeding out those results and I'll say it again instead of trying to tinker with the end result why not hire/invest/spend more time looking at actual spam reports when legitimate sites report the ones running 45 sites selling the same item under different keywords which actually really DOES degrade user experience and user choice?

[edited by: tedster at 5:22 pm (utc) on Jul 1, 2010]



 11:00 am on Jul 7, 2010 (gmt 0)

Not every site on the web took a hit so why did some and not others?

As far as I can see, only a small percentage of sites took a hit. For the keywords that I monitor, mostly the same sites are still on the first page of the SERPs as in January.


 3:57 pm on Jul 7, 2010 (gmt 0)

There has been a big clean up in the serps I look at, I mentioned it before and it is still happening, lots more better quality sites around and less mfa and spammy ones.

This is the biggest change I have seen in five years in the areas I monitor.


 5:36 pm on Jul 7, 2010 (gmt 0)

Wiki is missing from their top spots for some of the searches I monitor. Anyone else seeing this?


 6:04 pm on Jul 7, 2010 (gmt 0)

"mom and pop are not even a mom and pop?!?"

That, IIRC, is when you (say) have a pizza store website but have no links to it. When people search for you, instead of showing pizzas.blah/ny/nyc/johns-pizza.html first Google tries to show yours since it's the right one to show, even though you don't have many links.

On Serps: looks like traffic is higher for me today


 8:33 pm on Jul 7, 2010 (gmt 0)

Tedster I think Cutts was predominantly referring to those paid inclusion links people could buy for mainly local businesses to give a boost. Sensitive to small business? Maybe sensitive to a new cash flow.


 1:47 pm on Jul 8, 2010 (gmt 0)

Hmm, great start to the week, yesterday afternoon saw a decline & today is dead as dead can be, not one sale. Guess i spoke too soon, seeing lots of foreign traffic in the stats too.


 4:40 pm on Jul 8, 2010 (gmt 0)

Similar to what I've been observing too, ohno.


 6:55 pm on Jul 8, 2010 (gmt 0)

However(!), at around 3.30pm GMT the floodgates seem to open, a few orders within minutes of each other & enquiries all over the place. Hit the daily target thanks to one large sale but was dead quiet up until that point. Tomorrow should be interesting!


 8:39 pm on Jul 8, 2010 (gmt 0)

Guess i spoke too soon

That's why I don't pay much attention to daily reports in the past five months. The only thing you can definitely say is there is a "peek a poo" pattern going on with many sites. Few days on, then off again. It mimics my Adword stats. IMO you can say Google is cashing in on their data gathering. Serve up what makes money on particular days. Whose to say what relevant is anymore.


 8:49 pm on Jul 8, 2010 (gmt 0)

Mmmm, you may be right there. Although our business was very stable up until the May Day update. I did notice one thing in the UK yesterday, rather than the "more shopping sites" link (which didn't seem to work) i saw the "shopping" tab link Google.com which takes you to product feeds. Today i see both!


 11:13 pm on Jul 8, 2010 (gmt 0)

You just have to look at the boom or bust reports over the months in Adsense to know this is going on. Yours though mainly sounds like sales fluctuations in a flat economy.


 1:05 am on Jul 9, 2010 (gmt 0)

The name of the game, post mayday, is to grab as many other sources of other peoples content as you can muster and mash it up on your site next to at least minimal original content. It's very possible to jump ahead of the sources you are mashing up from with their own content.

Mashups are apparently here to stay.


 6:56 am on Jul 9, 2010 (gmt 0)

The worst thing that I'm seeing about all of these changes lately is that sites/pages ranking above mine or other sites now, is that those that are ranking highly offer no source as a reference to their content. (It should be required in this field to list the source, linked or unlinked). In some SERP's, 100% of the top three or so, don't even have a privacy policy link or list a physical address for contacting them.


 10:36 am on Jul 9, 2010 (gmt 0)

Good news and bad news, the prediction I made that there would be an increase in traffic for us at the start of July came true. We saw a %50 increase overnight on 5/6th July which has been stable the past couple of days. However this is no where near the numbers we were at pre mayday.

Googlebot still seems to be going mad on our site - my message to google is start listing some of the content you are crawling or stop taking up our bandwidth like a virus, 70gb a month atm.


 10:56 am on Jul 9, 2010 (gmt 0)

/\ we had a MASSIVE spike on Monday, it has since simmered down to what I call "normal". Today is dead again, wonder if it will do the same as yesterday later on........

(hope so!).


 11:15 am on Jul 9, 2010 (gmt 0)

I'm so fed up of waiting for Google to correct itself up. It's been over 120 days and counting..

Yesterday, I had an article up on my website that was quickly picked up by several big news websites (those in the PR 8,9 levels). Got linked by so many. Yet when I search for an associated keyword today, my site is nowhere in the top 120 links. Adding a site:domain does list my site. So, it's indexed yet being punished for such a long time.


 4:47 pm on Jul 9, 2010 (gmt 0)

The name of the game, post mayday, is to grab as many other sources of other peoples content as you can muster and mash it up on your site next to at least minimal original content. It's very possible to jump ahead of the sources you are mashing up from with their own content.

Err, post PayDay.

This has become a very disturbing thing. A legitimate page can be penalized for over-optimization by using a keyword three times instead of twice. While on the other hand content can be hijacked and rewarded. To me Google seems to be increasing content theft on the Internet for Adsense purposes when for a while it was decreasing. Those filters and algos have been loosened to allow this. Quite a few of what Google considers to be the highest quality branded authority sites seemed to have jumped on the bandwagon with this. Meanwhile your reworded stolen content soon finds its way to the top because the authority site has so many back links. Something stinks in Mountainview.


 5:34 pm on Jul 9, 2010 (gmt 0)

I'm seeing a spike in IBL reported on WMT. Anyone noticing the same?


 6:37 pm on Jul 9, 2010 (gmt 0)


I oversee the online marketing for a company that sells home & garden products and you'd think we would have some sales across four different sites but in the last couple months or so our sales have declined to the point where in just the last two weeks we have had sustained zero sales, even on a site that consistently had daily sales.

Our traffic is steady as usual according to Analytics and the majority of our rankings for our major keywords haven't changed (all within top 10 except for the occasion shifts back and forth), which garnered us so much business in years prior to this. I don't know if it's still the bad economy, but customers are looking and asking but not buying. At least I think that's the case and not due to some deceiving statistics!


 6:39 pm on Jul 9, 2010 (gmt 0)

Interesting, we ended up with a few sales in the end, weekly target reached :)


 7:52 pm on Jul 9, 2010 (gmt 0)

I can understand everybody's frustration, but nobody is entitled to traffic from google.

No business should rely so much on google that if they hit a bump in the road, they go nuts over it.

Just do the right thing and you'll rank and have success.


 9:13 pm on Jul 9, 2010 (gmt 0)

nobody is entitled to traffic from google.

I strongly disagree.

For example, if you're the ONLY authority site on your (small) field, people searching for information about that field on Google SHOULD find that site. Now there exists several cases where the only/superior authority site on it's field is nowhere to been seen in search results, and ancient-data/spam/copycats/walware/etc are holding all the top spots.

I feel that those kind of sites are entitled to their traffic from all the places calling themselves search engines.


 10:13 pm on Jul 9, 2010 (gmt 0)

nobody is entitled to traffic from google

Google has more power than Congress to effect the flow of sales on the internet. Technically, Congress could shut down the internet, but even then a significant number would reach google. I, for one, feel that I can have a more significant influence on google than I can have on our Congress fortunately. People like Matt Cutts are accessible, and I'm sure he at least has read some of what I have said, both praises and rants. My Congressman most definitely has not.


 10:32 pm on Jul 9, 2010 (gmt 0)

With all due respect to everybody in this thread upset about google's current serps, there's gonna be highs and lows. Save when things are good and you'll be able to get through the highs and lows.

When it comes to building a site, you will get out of it what you put into it.

It amazes me how many people I know are upset that they aren't getting in on the party when they havent taken the necessary steps to be invited.

Work hard, bust your tail for long hours. Its an open market, free enterprise. Survival of the fittest.

Complaining will earn you nothing. Hard work will pay off whether it be tomorrow or 2 yrs from now.

Im probably the dumbest person on this whole forum and have had great success. That success has consisted of HUGE highs and lows. We're talking zero dollars a day to 5000 dollars a day and the high/low has happened a good 3 or 4 times over the past 4 years. In summary, it was achieved by a whole lot of sweat.

Get up, dust yourself off, bust tail and you will indeed rise and be rewarded for your hard work.


 12:49 am on Jul 10, 2010 (gmt 0)

With all due respect to everybody in this thread upset about google's current serps, there's gonna be highs and lows.

Buzz, if your employer took away part of your paycheck would you say the same thing? Google hurt a lot of pocketbooks with this.

nobody is entitled to traffic from google.

I also strongly disagree seeing that my content is being used by Google to formulate their search results.


 12:59 am on Jul 10, 2010 (gmt 0)

Iíve advocated for years we open up a special thread for all those who want to engage in lecturing others about whatís owed to them by Google or whenever they get the urge to tell everybody what hard workers they are. In other words a thread for the self righteous. Then you can sit back and watch them sneak in a month later and add homepage links to their profiles for MFA, gambling, etc etc sites. It would solve a lot of problems.


 1:10 am on Jul 10, 2010 (gmt 0)

I'm far from self righteous. I was actually trying to help. It appears that some people here may have either taken me the wrong way or are thin skinned due to some financial strain.

Maybe I didn't explain myself properly but my point was that people are going to experience highs and lows and you have to keep steaming forward despite what your current status in the serps are. Ranking well? Keep working hard! Taking a back seat in the seprs, keep wroking hard! There is a ton of competition out there in every industry and it's only going to increase with time.

Believe me when I say that I wasn't tooting my horn. I have nothing to gain from that.


 1:31 am on Jul 10, 2010 (gmt 0)

Many of those you are lecturing to spend enough time running commerce sites without the added burden of engaging in a variety of link practices. That becomes a luxury. I am cognizant of that with the various posters. Perhaps everybody should run Adsense and devote full time to link building. Then again who would eventually pay all those people.


 2:10 am on Jul 10, 2010 (gmt 0)

Let's leave the philosophy and editorial comment behind for now. There's really no end to this kind of exchange, not much convincing others of your POV, and very little to help improve your search traffic, either.

This thread exists to discuss "Google Updates and SERP Changes - July 2010". It can be a resource where we all get to compare notes about what's shifting in various SERPs, what's changing - and how we can learn and adapt our own businesses.

This week, I've seen a significant "tightening up" on the relevance - a lot fewer "similar spelling but a different word" in the results, etc. For the SERPs I watch, the chaos of the recent past has gone away - almost like an experiment that didn't work.


 3:12 am on Jul 10, 2010 (gmt 0)


Are you implying that you are seeing more relevant search engine results now? Pre-Mayday levels?

As for myself, I don't see a difference. The article that I got linked from so many high profile websites recently continues to be missing from the top 200 lists.

Come on Google. New York Times links to my site with full link-love and you display some RSS aggregator sites on the first page!

[edited by: anand84 at 3:47 am (utc) on Jul 10, 2010]


 3:37 am on Jul 10, 2010 (gmt 0)

I'm seeing results returned in the top 3 for certain terms that have nothing to do with search term and the pages are not even related to the term cateogry.

But, the adwords for the terms are spot on.

This 234 message thread spans 8 pages: < < 234 ( 1 2 [3] 4 5 6 7 8 > >
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