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Interesting google SERPs for 'world cup'
engine




msg:4149628
 1:27 pm on Jun 9, 2010 (gmt 0)

I'm into the World Cup, and I wonder if you've taken a look at the SERPs on google for 'world cup'

take a look, I think you'll find lots of interesting things on the SERPs.

 

BeeDeeDubbleU




msg:4149657
 2:07 pm on Jun 9, 2010 (gmt 0)

Nice!

Do you think you guys will win it?

brotherhood of LAN




msg:4149659
 2:13 pm on Jun 9, 2010 (gmt 0)

Does anything stick out for you engine, apart from Scotland not being in the listed groups? ;)

Robert Charlton




msg:4149920
 7:40 pm on Jun 9, 2010 (gmt 0)

engine - Thanks. That's a fascinating page... a striking example of a well-organized serps page (or a well-organized information page of any kind). I assume that it's taking advantage of (or will take advantage of) some of the capabilities of Caffeine, which is purported to be able to index different media types quickly over time.

For those who haven't seen it, or who will see a different page as the display changes over time (which I'm thinking it's designed to do)...

Under the search box, the page is displaying the following pre-games information. The related searches and the display are clearly timeline related, at the moment anticipating the games....

138,000,000 results (0.14 seconds)

Related searches:
world cup predictions - - world cup opening ceremony 2010

Football in South Africa
Kickoff in 2 days! First matches:
etc...
etc...


The first matches are then listed below... with opposing teams, their appropriate national flags, and game start times.

Below these, most striking to me, is a tabular display of the groups of teams (A through H) displayed by country and flags... then followed by organic serps, with Universal news, video, and images distributed within the serps.

One wonders what's algorithmically chosen and what's human-edited. I'm guessing algorithm to an extent that would surprise us, very likely with some initial pre-templating that Google will use annually. Or perhaps it's a modular system that's adaptable to similar competitive events. I checked various current US pro-basketball and baseball searches... nothing quite this elaborate, yet.

It will be very interesting to see how Google chooses to evolve this display over time, not just for the games, but also for other sporting events. I assume for the World Cup that once the games have started we'll get real-time Twitter results, etc, during the course of play.

This page, along with some major destination style Google Place Pages, is the closest I've seen to the kind of page I thought Eric Schmidt was anticipating in the course of last year's TechCrunch interview on the future of Google Search...

Eric Schmidt on the Future of Google Search
http://www.webmasterworld.com/google/3984839.htm
[webmasterworld.com...]

I suggested in our discussion "that Google's attempt is to diversify, not to get simplistic about serps it returns for a query". If anything, I felt, concerns should be much more about data aggregation than about Truth compressed into a single sentence. There's a lot of data aggregated here.

It will be interesting to see how much Google gets into this kind of display. I anticipate more coming. From the user's point of view, I think this page is superb, and, in this case at least, I think there's a definite symbiosis between Google and the data creators.

[edited by: Robert_Charlton at 7:46 pm (utc) on Jun 9, 2010]

TheMadScientist




msg:4149922
 7:45 pm on Jun 9, 2010 (gmt 0)

Uh, did anyone notice the bottom of the page?

Gooooooooooal!

Robert Charlton




msg:4149928
 7:49 pm on Jun 9, 2010 (gmt 0)

MadScientist - Just adding a parenthetical in my post as you posted. Had not noticed that at the bottom. A great touch... definitely not algo-driven. ;)

TheMadScientist




msg:4149931
 7:54 pm on Jun 9, 2010 (gmt 0)

Yeah, I thought it was cool too Robert...
Actually did a double take on it thinking they misspelled Google at first.

Nice to see some 'personality' on the page IMO, and I think you're right about it being great from a user perspective, so maybe this is the direction they're moving and will do more like this in the future, you know, a bit of 'customization' for some of the big events, like the Super Bowl, Indy 500, etc.

Robert Charlton




msg:4150341
 9:49 am on Jun 10, 2010 (gmt 0)

Up at the top of a search for [nhl], just after news of the championship game...

NHL games - Add to iGoogle
Last game: Jun 9, Chicago Blackhawks 4 - Philadelphia Flyers 3
www.nhl.com

The "NHL games" link goes to an NHL page displaying a detailed box score of the final game, probably the page from which the final score was derived.

There's also an NHL logo to the left that I can't reproduce with text.

They've got a Goooooooooogle logo at the bottom with 10 "o"s... not quite the same spelling as for soccer. ;)

Lame_Wolf




msg:4150355
 10:25 am on Jun 10, 2010 (gmt 0)

Something I noticed was the adverts on the right hand side of the page.

Normally, it is Keyword, some text, URL

But some are Keyword, some text, URL, text [country]

Not seen that before.

Robert Charlton




msg:4150816
 9:53 pm on Jun 10, 2010 (gmt 0)

Today, for [world cup], I'm seeing...

About 1,690,000,000 results (0.25 seconds)

Related searches:
world cup bracket - - world cup tv schedule


Then, no headline, no team groups with flags... just regular serps with Universal results interspersed.

The logo at the bottom is the Goooooooooogle logo with 10 "o"s. They may be saving Gooooooooooal! for real time results during the matches.

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