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length of <Title> has grown

 10:32 am on May 31, 2010 (gmt 0)

maybe i just haven't noticed this before, but it looks that the length of the <title> that displays in the serps has grown after this algo update.

the longest i have seen so far is 70 characters, which extended halfway onto a second line. i don't recall it ever stretching onto a second line before.



 8:57 pm on May 31, 2010 (gmt 0)

I think you're right - I am seeing 70 characters on some titles, although in my browser, it's still just one line. Can't say for sure when that change happened, though.


 9:43 pm on May 31, 2010 (gmt 0)

Yup, I'm seeing some 70 character titles also.

extended halfway onto a second line.

The titles wrap if I'm using a narrower window, could that be why you are seeing a wrap?



 3:20 am on Jun 1, 2010 (gmt 0)

I noticed that last march on the 70 character meta title when i made a major update on the meta tags.


 12:36 pm on Jun 1, 2010 (gmt 0)

I've seen titles as long as 72 characters that was clickable. It was also a long time ago I started using 70 characters as the max-value for my titles.


 2:27 pm on Jun 1, 2010 (gmt 0)

This isn't a new change. I'm looking at the documentation from 2009 that lists title tags as 70 char and I've been using that as a limit for sometime.


 10:52 pm on Jun 1, 2010 (gmt 0)

As far as I now, this isn't new stuff at all: Google has been displaying 70-character long titles on SERPs for years now.

In my experience, Google will display at most 70 characters (whole title), or the first 66 characters plus an added trailing " ..." (truncated title).

The visualization algo seems to be something along the lines of: IF the title tag content is longer than 70 characters, THEN truncate it after the last word not exceeding 66 characters (overall length) and add a trailing " ...", ELSE display it as is. (Yes, it's that simple).


 7:37 am on Jun 2, 2010 (gmt 0)

I'd agree with what Giacomo is stating. Sounds like a reasonable enough idea :)


 12:27 am on Jun 3, 2010 (gmt 0)

@londrum: Does the title that occupies two lines have any words in ALL CAPS in it? Is the title truncated (does it end with a " ...")?

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