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Brand refinements in search results
Sometimes when searching for product information on Google, you may not know some of the brand names relevant to your particular search. For example, if you're taking on a new river-rafting hobby, it's quite likely you don't have a clue about kayak manufacturers just yet.
...this week we launched a search refinement that calls out brand names related to your query in a single line above the rest of the results. Determined algorithmically, these highlighted brand names may help you find what you're looking for faster...
Official Google Blog [googleblog.blogspot.com]
Yet another way to make the serps uglier, Google is certainly on a mission.
Kidder wrote: They are simply creating more clicks from each page, more clicks = more advertiser impressions...