homepage Welcome to WebmasterWorld Guest from 54.198.8.124
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google SEO News and Discussion
Forum Library, Charter, Moderators: Robert Charlton & aakk9999 & brotherhood of lan & goodroi

Google SEO News and Discussion Forum

    
Query about re-directing an established domain to new name
mfarah01




msg:4103856
 4:37 pm on Mar 24, 2010 (gmt 0)

Hi

The situation is this. A few weeks ago I bought a UK single word domain name, let's just call this widget.org.uk

I want to grow the site to achieve a top 3 ranking for the keyword in the domain name. However since there was no existing site I'm starting from fresh.

Now I have the option of buying an established domain name in the same business area. This site has 1000's of backlinks, is 5 years old and well established. It ranks well for some related business terms but not for widget.

I was wondering if moving this established .com domain name to the org.uk domain would be beneficial. That is essentialy whether it will give it a leg up in terms of ranking for it's primary keyword by passing the trust and authority currently associated with the .com

Bear in mind, I'm not concerned about a traffic drop for the .com. My sole goal here is to give the new single word domain a boost.

What do you think?

 

tedster




msg:4104229
 5:27 am on Mar 25, 2010 (gmt 0)

I would not lightly move the content of an established site to a different domain. Many moves end up causing extended problems. Is it currently getting international traffic or UK traffic - and what are your geographic goals for the future?

mfarah01




msg:4104266
 6:51 am on Mar 25, 2010 (gmt 0)

The established domain is getting existing traffic but as I said, I'm not too concerned about this. All I want to know is whether the move will give the new name a boost. Thanks.

g1smd




msg:4104899
 12:58 am on Mar 26, 2010 (gmt 0)

If I were Google, I would note the change of ownership and/or hosting and/or content and/or other factors and reset the domain age, ranking, trust, and other such metrics to zero. In that case, the work you propose would not be worth doing.

mfarah01




msg:4105064
 9:37 am on Mar 26, 2010 (gmt 0)

Then how are other people able to move their domains with a 301. Are you saying that every time someone does a 301 to a new domain the trust is reset?

mfarah01




msg:4105160
 1:22 pm on Mar 26, 2010 (gmt 0)

Just to clarify I would leave the domain structure of the old domain intact at least until google had noted the change. Then after a few months I may start making incremental changes.

solidradicle




msg:4105168
 1:34 pm on Mar 26, 2010 (gmt 0)

Farah. I recommend you to go for the redirect. But before doing this, keep the following things in mind.

1. existing list of url's
2. unique url's where you can redirect existing urls' to the new one. make sure you have a great developers, webmaster to make sure this happens without any issues.
3. get your robots.txt configured well.
4. make sure the new website and old website don't stay live in the same time. (unlikely to happen. but a word of caution)
5. A healthy waiting period of 2-3 months so that the existing history of current website recommends the new website and URLs. I hope you understand what I mean.

mfarah01




msg:4105263
 4:02 pm on Mar 26, 2010 (gmt 0)

Thank you for the input

tedster




msg:4105451
 9:50 pm on Mar 26, 2010 (gmt 0)

Are you saying that every time someone does a 301 to a new domain the trust is reset?

No, not EVERY time. However, Google has said that they "reserve the right" to reset a domain's values to zero when it changes ownership.

It's worth reading some of the past discussions here on the topic. People have definitely had the experience, and others not. Try a Site Search [webmasterworld.com] to surface relevant discussions. Be wary of the differences between these scenarios that new owners of a domain have discussed here. These are the kinds of details that can make a difference:

1. URLs and content remain stable for many weeks
2. URLs remain the same, but some new content is added to the pages
2. URLs remain the same, but some all new content is created for those pages
3. Existing URLs remain the same, but new URLs and text content are created
4. Existing URLs remain the same, but new URLs and content with outbound links are added
5. Both content and URLs change, but the domain still remains the same
6. After a waiting period of several weeks, existing content and URLs are redirected to a different but established domain.
7. Domain name is immediately redirected to a different domain, and all legacy content is also moved
8. Domain name is immediately redirected to a different domain, and all legacy content is just gone

From what I can tell, the farther down that list you go (roughly) the closer you get to having everything reset to zero at Google. What they want to prevent is people using a newly purchased domain merely to boost the rankings of another domain.

Do they always succeed? No, not at all. But that is the goal, as I understand it. So you want to send this kind of clear signal: "Yes, I am the new owner but I am only going to pick up where the previous owner left off. All existing traffic is being well cared for."

mfarah01




msg:4106260
 6:56 am on Mar 29, 2010 (gmt 0)

Thanks Tedster for summing this up in a very simply and easy to follow way. This makes a lot of sense.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google SEO News and Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved