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Video provides ranking boost

 3:42 pm on Feb 19, 2010 (gmt 0)

Anyone have any experience that suggests that a web page containing a video that's associated with the topic for that page will provide a boost?



 10:45 pm on Feb 19, 2010 (gmt 0)

Do you mean hosting your own or a youtube video? I don't see any evidence to suggest you get a boost from the Youtube content, it probably helps the youtube video rank however.


 11:43 pm on Feb 19, 2010 (gmt 0)

IMO any content that keeps a visitor on your website for longer will assist with rankings if only by lowering bounce rates and increasing visit lengths.

Used right,a good video can also be a fairly good conversion tool too and working on increasing conversions from existing visitors is often overlooked in the clamour for more traffic.


 2:22 pm on Feb 23, 2010 (gmt 0)

Tested this (not extensively) and did not see a ranking increase by creating videos for a site. We tried with auto-start and without and tried hosted on another site and hosted on the displaying site etc.

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