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Google Search advertising during the Super Bowl
StoutFiles




msg:4076393
 4:15 pm on Feb 8, 2010 (gmt 0)

They must be feeling a little bit of pressure from Bing to be advertising just their search engine.

I like how they showed off that sentences complete themselves when typing in a word. Sadly though, they didn't show off the hilarious results of certain first words, like "why".

 

tedster




msg:4076423
 5:18 pm on Feb 8, 2010 (gmt 0)

Interesting to note that ad has already been on YouTube since November [youtube.com]. So, no extra production costs, I imagine.

arizonadude




msg:4076424
 5:19 pm on Feb 8, 2010 (gmt 0)

Bing should of ran one of ther funny ads as well just to irritate Google.

outland88




msg:4076489
 6:52 pm on Feb 8, 2010 (gmt 0)

Google’s commercial had to me one of the odder things I’ve seen in a while. The lack of people in this commercial, as compared to Bing’s, shows to a great degree Google’s contempt for the public. You can’t convince me Google paid CBS anything for this weirdness because Google doesn’t believe in paying for anything. Google lives off the free labors of others.

randle




msg:4076518
 7:50 pm on Feb 8, 2010 (gmt 0)

They must be feeling a little bit of pressure from Bing to be advertising just their search engine.


Thats the thing I found interesting as well; paying to advertise their golden goose. Over the years Google has introduced all kinds of different products and they have spent literally countless amounts of money gobblng up all kinds of clever companies. However, they have only made money on the first thing they ever really came out with; contextual advertising based on their search results, i.e. Adwords (mixed in with some Adsense). Absolutely nothing else has added to the bottom line. (its actually quite a streak)

Despite all the talk, I personally don't see any indication Google is slipping one bit both in market share and technical capabilities when it comes to search. So to see that ad was startling to me, in fact they must exist but I dont ever recall seeing a Google advertisement for their search engine.

So why spend money advertising the successful product? Why not spend it on one of the broken toys they have lying around?

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