No, absolutely not ... no need to come around here looking at my stuff ;-)
In the end, there are no secrets, just calculated work.
Webmasters and SEO's might find hidden gems in terms of authority back links websites, but other than that your website, and any other, are at the visual discretion of anyone who chooses to view it, so it is pretty much exposed and would be difficult to hide anything overall there.
I think there are no secrets any more -- these are mostly intellectual property of the owners of the website which they gather over time because it works for them. Even sharing this knowledge makes no difference because what works for me may doom your website or your ad revenue.
The biggest "secrets" can't be told, even if you try. They come from lots of experience. At some point, all that experience builds up in your mind and goes through a reorganization. This gives you a new paradigm or gestalt for organizing all your future SEO work. But even if you try to explain the way you now see things, it doesn't help much for a listener who hasn't put in the work.
There are other "secrets" that are really tips - practical things that are helpful to know, at least for the moment until the conditions change. Some of these conditions would change very quickly if they were made public knowledge, so they do tend to be closely held.
A classic example from the early days of Google was the power that H1 tags used to have. When that news got around, the tag was so abused that Google stopped using the H1 as a relevance signal.
[edited by: tedster at 6:43 pm (utc) on Jan. 14, 2010]
Thanks for the input, and I can see where you guys are coming from and that makes sense.
Best secret I know is "Write your own content and make it about a subject that you know" ... content is still king, it was 10 years ago and it still is now.
Oh yeah, there's my lucky rabbit foot also
Your secrets may work for your site, but not mines and vice vercer. I think a lot of these secrect are very much niche specific. Things you pickup through having a deep knowledge of your target market.
I still think it is very importaint to watch what the competition are doing. They also know your industry.
There are definitely trade secrets. Think of the different (successful) approaches that can be taken for geo-targeting versus national lead generation or e-commerce and you have a strong business plan. I wouldn't want everyone to know how I perform my flavor of SEO.
That said, it is open for anyone to copy our work, but in my experience the people that don't know how to do it will miss the important steps - either in the timing of the steps or the objective altogether.
I don't have any secrets on that. I have my "formula" of how I do things and it works in my niche. I tried other niches with terrible results. So I just keep doing what works... IMHO it's not a secret, but I like to think "long-term". Don't chase the "get-rich-quick" topics, sites, themes, etc. Just keep your eye on the prize, and that is residual income for years and years.
|The biggest "secrets" can't be told, even if you try. |
As profound as it is true. I love that quote. It's so succinct and yet covers it all.
And from the ergophobe archives:
Most "secrets" are spam and short term and not worth knowing anyhow unless you are a spammer. There is no secret to long term SEO. There are some link secrets. People might know of a good place to get good links. There are some on page techniques that might help you a tiny bit but a few extra links will beat that. All you need to know is that getting lots of good backlinks will get you to the top.
Most "secrets" that come out on forums come out because they no longer work or don't work as good as they used to.
I'll toss one out (and I don't mean to be homiletic about it, but it may sound that way)... Google prefers unique and genuinely useful content, that's relevant to how your users will search and is organized in a user-friendly way.
It helps also to take steps to make sure that your potential site users know about what you have built.
|Most "secrets" are spam and short term and not worth knowing anyhow unless you are a spammer. There is no secret to long term SEO. There are some link secrets. People might know of a good place to get good links. There are some on page techniques that might help you a tiny bit but a few extra links will beat that. All you need to know is that getting lots of good backlinks will get you to the top. |
This X 2.
I don't know *any* onpage stuff at all. I know a few good places in my niche to get some good links fast - but only because I spent freaking' years looking for links in my industry. And I have two somewhat unique content development things that I do that attract links - and the one I posted in the supporters forum just before Christmas (and I didn't develop the idea either).
The techniques are readily available on this forum. The odd specific application is what you'll get by attending pubcon. For example, you might see Martinibuster give some specific examples of 'here's how I find places to link to'. But nothing you couldn't figure out oneself.
I think the only real secret is hard work and applying yourself. that I know for sure works. I gave up on finding secrets a long time ago. I don't know any, nobody's ever shared any with me and I've managed to rank just fine without them thanks.
I'd say it's the amount of work necessary to find the answers to attain the level of knowledge needed to bypass the irrelevant garbage.
I often see posts here re things that are really irrelevant to rankings or essentially irrelevant, but obviously the poster does not know they are irrelevant or have little to no impact and there are many areas where time could be more well spent than whatever they are asking (or complaining) about...
I think the best advice given is WhiteKnight's: (In 'Short' or 'Paraphrase')
Interestingly, most of the answers people need are posted here or on the SE's Websites, which indicates people just aren't doing the homework to know what they are doing well enough to know what they are doing...
|and short term and not worth knowing anyhow unless you are a spammer |
Whitehats can benefit greatly from selective grayhat tactics. I think a lot of secrets pertain to getting links in different ways, so unless links in general become worthless, I don't think you can make a statement that all gray links are useless. There are other "questionable" tactics beside linkbuilding that have been making people a lot of money for a long time (just check the top results for many competitive queries) and laid the foundation for entire businesses. You just have to be smart/selective about it.
I personally don't like the answer "if it's spam it's not worth knowing" - it certainly has been to some.
Having read most threads in this particular forum since 2002 or something, I can say that WebmasterWorld is one of the most (if not the most) valuable sources of information on SEO and other topics related to building a successful website on the web.
Now particularly on SEO, I think the first step is to go through the the forum library of the Google Search News forum (some of the old threads are still spot on) but do not neglect the invaluable information available in the link building and other forums of this site.
Don't think I've ever used any other site for obtaining insight from market leaders and industry experts on SEO.
I agree with the comments stating that the real secret is the ability to write valuable content. I've typed about 500 pages a year for the last six years. I'm constantly asked to proofread documents at work - especially when they're going to our CEO.
The biggest secret I've learned in the last year is how to proofread my own documents. :)
How about an 8 year old post that still has remarkable staying power and accuracy? Yes, some things mentioned here have changed, but not the core advice.
Successful Site in 12 Months with Google Alone [webmasterworld.com]
I note that even before the "sandbox", Brett's post was talking about "in twelve months", and not "next month." And that post, far from being kept secret, was even published in the book "Google Hacks".