About a year ago I purchased a niche e-commerce store. At that time it was fairly new and ranked nowhere, yet I thought it had a good foundations to build on.
In the last year, it has steadily acquired links and climbed the SERPS to the point where it ranks on the bottom of the first page for most relevant keywords and in the top three for a few of them. Still, its backlink profile is a bit shaky, no links from true authority sites.
This week I started to see entries from adult sites in my logs. It looks like someone has placed links to my store on few dozens of adult sites. However, when I actually visit the adult pages I see in http_referer I can not find any links to my site MOST of the time. Apparently, there is some link rotation that is going in the blogrolls of these adult blogs.
Should I be worried about this and are there any preventive measures I can take?
As I said I do not have much confidence in the backlink profile of this website - it may be vulnerable. This is not my main website, it's more like an experiment with e-commerce, yet I wouldn't like to lose it. Any ideas?
[edited by: tedster at 1:09 pm (utc) on Jan. 6, 2010]
[edit reason] replace filtered word with 'adult' [/edit]