I have a site that recommends really great widgets.
I currently rank #5 for google searches on "widget recommendations". I have this rank for at least 3 reasons:
1. My <TITLE> tag is "[insert my brand name here] widget recommendations"
2. A lot of people link to my site with the phrase "[insert my brand name here] widget recommendations".
3. I'm a really good "answer" to people doing this search (see below for details)
I have faith I'll be able to climb past #5 to #1 or #2 because:
1. More and more people are linking to me with the phrase "[insert my brand name here] widget recommendations".
2. I know I'm a good "answer" in the eyes of Google for people doing that search. The bounce rate for traffic on that term is 28% -- which I assume is quite good. They also dig deep -- an average of 7.4 pages per visit. And they're long visits. 5 minutes, 52 seconds. (these are pretty great stats, yes?)
Enough background. Moving on: I just noticed that there are actually about 25% more searches being done on "recommended widgets" than on "widget recommendations". With that in mind I could:
1. Change my page's <TITLE> tag to use the phrase "recommended widgets" instead of "widget recommendations"...
2. Get a bunch of links of the same quality as before but this time using the phrase "recommended widgets" instead of "widget recommendations"
If I do this I expect I'll eventually land decent placement for searches on "recommended widgets" -- the competition there is even weaker than it is for "widget recommendations".
Here's my question:
If I do this will Google likely drop me in the rankings for "widget recommendations"? Where I already rank 5th? I'll still be a great "answer" for people doing that search so I expect the bounce rate will stay the same and the depth and length of visit will be unchanged.
Bottom line, I'd like to place well for *both* terms and do so by using the means that seem to have done it for the first term -- my <TITLE> tag and inbound link terms.
Thanks in advance and happy new year.