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Why would Google penalise a new website?

 5:53 pm on Dec 28, 2009 (gmt 0)

I put live a new website 1 month ago. Got all the right ingredients to do well (and is totally white hat), Yahoo put it straight to the top of SERPs for its main keyword, Google just doesnít seem to like it, particularly the home page.

Though Google has indexed half the website and its home page, I cant make the home page appear in the SERPs. When I search by URL, I get one of the website's other pages at position 4.

Google webmaster tools doesnít highlight any issues. It shows back links for certain pages but says the home page doesnít have any back links. Its as though it doesnít want to acknowledge any back links for the home page.

What could be wrong?



 6:55 pm on Dec 28, 2009 (gmt 0)

more info:
110 pages have been indexed so far (out of around 300), all pages have a link to the home page, but when looking at internal backlinks to the home page on webmaster tools it says "We do not know of any links to this URL."


 9:02 pm on Dec 28, 2009 (gmt 0)



 9:08 pm on Dec 28, 2009 (gmt 0)

Are there any external backlinks to the home page - or to any page on the site, for that matter?


 11:18 pm on Dec 28, 2009 (gmt 0)

There are external and internal links to the home page but Webmaster tool says there is no external or internal links to this page.

It maybe it hasnít indexed external links, but not likely. I know Google is aware of the internal links, but wont acknowledge the links to the home page.


 11:31 pm on Dec 28, 2009 (gmt 0)

I've noticed that Webnaster Tools can be very slow to update internal links information.

About six months ago I added a few new pages to a small site, along with a dozen or more links to each of page from older pages on the site.. Google quickly indexed the new pages, and they are doing pretty well in the rankings for their main keywords. But Webmaster Tools still doesn't show any internal links to them. In fact they aren't even on the list of pages with internal links. I'm beginning to think that some kind of bug or error has affected Webmaster Tools in this case. But apparently it hasn't affected the indexing or the rankings.


 12:50 am on Dec 29, 2009 (gmt 0)

all pages have a link to the home page,

If you haven't done so already, make sure they point to example.com and not example.com/index.***

Then give it time.


 2:04 pm on Dec 29, 2009 (gmt 0)

yep, all pages point to its proper address. eg. http://www.example.com/

Checked again this morning. No crawl errors, home page indexed but not showing any back links. Still cant get the home page to display in the SERPs.

I initially thought it just needed a little time for Google to put its data together, but its been over a month now.


 3:01 pm on Dec 29, 2009 (gmt 0)

Check for 'www.' canonicalization issues. Use site:example.com to see if your main page is listed first with the domain root as the URL, and that all of your pages are indexed with the same version of your domain name (ie. either with or without the 'www.' subdomain prefix.


 4:58 pm on Dec 29, 2009 (gmt 0)

checked. all indexed pages are www. I have 301 redirect in place anyhow.

I've a feeling that if I made home.php page instead of a root url, it would probably work, but want to avoid this.


 7:43 pm on Dec 29, 2009 (gmt 0)

Let's first acknowledge that Google seems to be going through some serious changes right now, as other threads here at WW confirm.

In the past I have had the exact opposite experience as you, which is to say, new sites do very well at first, then after a certain amount of time, they settle back into a more realistic position in the SERPs. We've talked about it a lot here at WW, calling it the "Google Bounce" and the "Google Gift".

I've not put up any new sites since Personalized Search was activated, or for that matter, since Caffeine. I do take note that the current thread here about "80% visitor drop" corresponds to your own time period, so it's at least possible that you are not the problem -- something is going on with Google and maybe the thing to do is to give it more patience than was required in the past. It sounds like you've checked over all the obvious stuff, so this may be a case where doing nothing additional is the right thing to do, at least in the short term.



 2:15 am on Dec 30, 2009 (gmt 0)

Its really annoying as i put a lot of work in before going live as to hit my niche by storm. And it would of if google hadnt screwed up. Getting 100 visits a day just by word of mouth, but i must be loosing out big time on lost visitors trying to find it via google.


 7:51 pm on Dec 30, 2009 (gmt 0)

Seb7, I've been waiting since September to get all of my content indexed....same story, everything is great (ext and int links, content, etc).

Personally I think that Google is penalizing new sites.
Let's get Caffine launched so that they can actually have the resources to crawl new sites.


 8:34 pm on Dec 30, 2009 (gmt 0)

ok. thanks for the replys. Hoping its a temporary Caffine issue.

Has anyone put up a site this December that is showing up at the top of the SERPs
when searching its URL?


 4:29 pm on Dec 31, 2009 (gmt 0)

rethink. I dont its a Cafeine issue. As Google does see lots of inbound links on the website, but is completely ignoring the ones it found for the home page.


 5:14 pm on Dec 31, 2009 (gmt 0)

too many (external) links too fast to the root home page....?
and I'd definitely stick with www.example.com .. and not the /home.php idea....

Google has all the historical data for the niche you're targeting regarding inbound link acquisition....

[edited by: tedster at 6:36 pm (utc) on Dec. 31, 2009]
[edit reason] switch to example.com - it cannot be owned [/edit]


 4:53 am on Jan 1, 2010 (gmt 0)

Seb, 1 month is too early. Keep getting links legitimately and wait. 12 million blog spam links in 6 hours will hurt you though :)


 8:33 pm on Jan 1, 2010 (gmt 0)

All links appeared in webmaster tools today! and home page now actually appears in the SERPs! woohoo.

One internal links says it was 'last found' Dec 13, 2009
and have several external links dated Dec 10, 2009

My conclusion on this is that I believe links were deliberately held back until manually approved.


 5:35 pm on Jan 25, 2010 (gmt 0)

SERPs seems to be jumping all over the place over the last week.

My new website was around position 350 for while, then position 15 for a few days, position 2 for an hour, back to position 15, now at position 4 today.

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