Having spent the last 12 months building content and ignoring SEO as I believed this was the way to succeed (silly me) I've come to the conclusion that I have some -950 penalties on certain keyword combos. Last time I looked OOPs weren't quite as stringent.
The page I have been targeting does not appear in the SERPs for the keywords desired. Lets say the KWs are 'Region sub-widgets' where sub-widgets are a type of widget.
I do OK for 'Region' (#4, behind all the 'official' stuff)
I do OK for 'Region widgets' (#11)
However, I'm around #55 for Region sub-widgets BUT this is for my home page. The 'Region widgets' page appears a couple of pages later and the 'Region sub-widgets' page is nowhere to be found.
If I type a chunk of text, say 4 words from the 'Region sub-widgets' page it appears #1
In terms of my site, there were a lot of internal links with anchor text 'Region sub-widgets' and this was the title text of the page in question. Over the past couple of weeks I've changed the anchor text through out the site and the page title text. (Is this the most likely culprit?)
What I'm slightly worried about is a few links I bought recently (only 3). These were from reasonable quality blog sites but are site-wide.
I don't think this is the issue as I was basically copying a competitor and the issue has been going on longer than the links.
Any opinions, suggestions and time-frames would be greatly appreciated.