Msg#: 4039326 posted 9:28 am on Dec 8, 2009 (gmt 0)
I don't think anchor text would be an issue - semantic analysis seems to be better than that today. But you might want to avoid using the word in file names. Because some web developers simply concatenate the words in filenames, I do see occasional evidence that "hidden words" get picked up.
Msg#: 4039326 posted 10:36 pm on Dec 8, 2009 (gmt 0)
>>>because of embedded character strings...
You're right. I would add that it could be problematic if the words are in the URL. But I'm fairly confident it won't be an issue if it's merely text on the page. But I'd like to emphazie the word "could" because I don't think this happens frequently, and I have a feeling the engineers have thought about this and can take into account surrounding text to understand the difference between for example, a therapist and the alternative.