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Google Updates and SERP Changes - December 2009
Hissingsid




msg:4034146
 6:35 pm on Nov 30, 2009 (gmt 0)

< continued from: [webmasterworld.com...] >

I have to say that in the short term I strongly agree with Whitenight, do nothing, watch and learn. I only ever seem to make any significant changes when I've got to a point where I think I've nothing to lose or at least making the change is worth the risk.

Longer term though, if you want to rely on Google go for the "hay while the sun shines" option and don't forget it.

Cheers

Sid

[edited by: tedster at 2:34 am (utc) on Dec. 3, 2009]

 

sirkevon




msg:4034238
 9:30 pm on Nov 30, 2009 (gmt 0)

Since the day before Thanksgiving, I also saw the majority of our keywords receive quite a boost. On average about a one page increase on these keywords. Naturally, I thought it must be the holiday serps plus the caffeine update in effect, like white knight said. Today, however, I noticed something else. Serps on Chrome on my computer shows a vastly different set of results than Chrome on other computers. Both are not logged into a google account. When I use firefox and IE, they show the same results and are the results that differ on Chrome. Could this be a case of my computer getting results from a different datacenter?

Hissingsid




msg:4034439
 7:15 am on Dec 1, 2009 (gmt 0)

same results and are the results that differ on Chrome. Could this be a case of my computer getting results from a different datacenter?

Could be Google cookie effect.

Cheers

Sid

jack81




msg:4034452
 8:05 am on Dec 1, 2009 (gmt 0)

Hissingsid I like your idea about making hay while the sun shines if you are going to rely on google. Would you break webmaster guidelines to do so?

abdobasha2004




msg:4034547
 1:06 pm on Dec 1, 2009 (gmt 0)

"But I'm glad I did one thing when everyone was laughing - I kept going. I didn't give up. I made sure I had a solid base and a diverse base of topics (17 in total). "
this will be great if made a song and singed by Eminem or 50 cent :)
really inspiring words :)

cangoou




msg:4034617
 3:41 pm on Dec 1, 2009 (gmt 0)

When do you think the "holiday-SERPs" will be completed? I still see some fluctuation on some keywords, but others seem to be already stable (as stable as Google-SERPs can be these days).

TheMadScientist




msg:4034690
 5:03 pm on Dec 1, 2009 (gmt 0)

this will be great if made a song and singed by Eminem

I work with younger people sometimes...
It's called 'Lose Yourself' by Eminem from the 8 Mile Soundtrack. :)

And, it's what you really have to do to make it on your own...
He who laughs last, right BillyS?

On-Topic:
The SERPs I've been keeping an eye on seem fairly stable, but they're more long-tail right now than anything else.

barretire




msg:4034695
 5:10 pm on Dec 1, 2009 (gmt 0)

I have noticed the long tail as well. My single word serps are almost non existenet at times however long tail have taken a jump in the last week.

decaff




msg:4034698
 5:21 pm on Dec 1, 2009 (gmt 0)

classic November/December SERPs behavior ..
Google tweaking for the xmas revenue ..

this annual pattern really started back in Fall/2003 with the infamous Florida update.. (at least..that's what I think it was tagged as .. ;-)

BillyS




msg:4034752
 6:32 pm on Dec 1, 2009 (gmt 0)

>>this will be great if made a song and singed by Eminem or 50 cent
>>He who laughs last, right BillyS?

It's sometimes hard to tell if someone is making fun on my comments or not. One of the reasons that I post on this forum is to try and help others the way I was helped.

I know it sounds corny, but I've always believed in the saying "winners never quit and quitters never win."

On the topic of SERP changes, there is already a lot of good advice out there. Don't over-react to what might be a short term adjustment due to the season. Go back and read Google's webmaster guidelines if you need some reassurance that you're doing the right things. Look at the competition and make sure you're providing value beyond the "norm."

TheMadScientist




msg:4034757
 6:42 pm on Dec 1, 2009 (gmt 0)

<OffTopicClarification>

Let me be more specific:
It's sometimes hard to tell if someone is making fun on my comments or not.

Not a bit.

One of the reasons that I post on this forum is to try and help others the way I was helped.

Good, keep it up.
We all need a bit of encouragement sometimes...

I know it sounds corny, but I've always believed in the saying "winners never quit and quitters never win."

I've got to agree. It's actually what the song I referenced is about, and you really do have to not care or think about or worry about or give a thought to what other people think if you're going to make it on your own...

As far as laughing last... Being able to say: Hey, remember when I was working for pennies a day and you were laughing? Now I can not work and make dollars every day, what do you do again? Sounds like fun to me :)

</OffTopicClarification>

I have to agree with the don't overreact to SERP changes part of your post too... This is the time of year I usually look at results if I see something totally different think, 'How Interesting?', knowing my rankings are what they are right now without really worrying about them.

Hissingsid




msg:4034848
 8:59 pm on Dec 1, 2009 (gmt 0)

Would you break webmaster guidelines to do so?

I adopt the second of those mental states and accept a lower return by spending big on Adwords and paper based media advertising. As a result my brand is too valuable to accept a Google ban. Also I'm in this for the long term in a market that has a long memory.

If you spend enough time on this forum you will get used to hearing the same old stories of people who have given up their day job because their web site started to make money and now through some Google penalty or change in algorithm their income has been slashed. These folks never did a SWOT analysis or missed out considering the big T at the end. The point is it is fine to rely on Google organic serps for your business but if you do you constantly have a major threat hanging over you. You have to have a plan B that you really believe in. In that situation I would salt away as much cash as I possibly could during good times to keep me going if the harvest fails.

Cheers

Sid

cangoou




msg:4034889
 9:44 pm on Dec 1, 2009 (gmt 0)


classic November/December SERPs behavior ..
Google tweaking for the xmas revenue ..

Could someone explain what's the different between the "holiday SERPs" and "normal SERPs" please? Which factors are valued more and which are devalued?

dusky




msg:4034972
 11:16 pm on Dec 1, 2009 (gmt 0)

Could someone explain what's the different between the "holiday SERPs" and "normal SERPs" please? Which factors are valued more and which are devalued?

The way I observed G*'s tweaking over the past few years at this time is, for holiday SERPs, they push slightly harder products / gifts led sites (traditionally sought after consumer goods at this time of the year ) predominately in countries with Latin based / derived first languages (English, French, Spanish, Italian...). They do the same for other countries respective cultures as well (Eid El Fitr/Adha, Hanouka,...), it does make sense, most people are looking for those consumer goods at this time and sites offering them will get a leg up depending on their trust rank and authority etc. For Normal SERPs, short answer is the off peak season, where the search is even in almost all goods, services and information (unless a disaster...). This is Interesting come to think of it, Hanouka is Jewish, I wonder if people in Palestine / Israel do the same in terms of buying a lot of gifts, if they do and as I understand it, Hanouka is in December, and this year, Eid El Adha in November, would G* presents the same SERPs and algo?

Children's toys and Christmas related gift goods for example are at their peak demand for November / December outranking all sought after goods in the western world and G* does a big shakeup at this time, many sites find themselves ranking well and other loose ranking, in most cases, the situation reverts around about February / March. That's what I seen happen since 2003 anyway.

jack81




msg:4035377
 1:47 pm on Dec 2, 2009 (gmt 0)

Sid, thanks for your reply. What figures are we talking about when you say spending big if you can reveal that? Another question, does this work for affiliate marketing?

Thanks

Jack

barretire




msg:4035873
 2:38 am on Dec 3, 2009 (gmt 0)

I am noticing something strange today.. On Google my site is showing a cached date of tommorrow Dec 3rd... Must be they injected some caffeine into Googlebot and he entered into a time warp.

tedster




msg:4035875
 2:40 am on Dec 3, 2009 (gmt 0)

do nothing, watch and learn

The site I reported on that fell from #1 to #2 (after being at #1 since Google launched) has now returned to #1. I'm happy to report that I "did nothing" - Google tweaked something and then fixed a problem with their tweak. It's good to see wikipedia back at #2 for this search. It was NOT an appropriate #1 result, in my humble if not-very-objective opinion.

barretire




msg:4035881
 2:46 am on Dec 3, 2009 (gmt 0)

How long was it down in pos #2 tedster?

Badcol




msg:4036330
 5:27 pm on Dec 3, 2009 (gmt 0)

barretire,

LOL, I've been feeling like it's Friday all day !

BC

mcskoufis




msg:4036433
 7:21 pm on Dec 3, 2009 (gmt 0)

Still seeing a gradual increase in the number of keywords sending traffic, with a 5-10% increment of this number.

Takes ages for changes on the site to get reflected on the SERPs, even though caching is not that slow...

Guess the best thing to do is focus on our content and stop worrying much on Google to catch up... I am sure it will eventually do.

Hissingsid




msg:4036778
 8:51 am on Dec 4, 2009 (gmt 0)

It looks like they have turned off the UK filter on google.co.uk this morning. The results look exactly the same as google.com for the terms I follow.

Cheers

Sid

subway




msg:4036868
 11:49 am on Dec 4, 2009 (gmt 0)

Has anyone noticed that 209.85.225.103 isn't caffeinated anymore?

barretire




msg:4036872
 11:56 am on Dec 4, 2009 (gmt 0)

The data center is still caffeinated for me but I do have to hit reload a few times to get the results.

drl1




msg:4037005
 3:58 pm on Dec 4, 2009 (gmt 0)

I still see Caffeine there as well (periodically) but about 1/3 to 1/2 of the time.

Hissingsid




msg:4038080
 8:47 am on Dec 6, 2009 (gmt 0)

I'm seeing changes this morning across all of the terms I follow. Could be a blip but I've lost all my #1 slots and moved down 1 or 2 places.

Cheers

Sid

drl1




msg:4038166
 2:53 pm on Dec 6, 2009 (gmt 0)

I saw changes last night - something happened. In particular I've been watching a site that has apparently has some sort of filter or penalty in regular Google - but it was ranking well in Caffeine.
At some point yesterday evening it disappeared in Caffeine as well, as if the filters were applied.
The data center 209.85.225.103 still shows two different sets of results but the Caffeinated one changed significantly last night.

vordmeister




msg:4038170
 3:21 pm on Dec 6, 2009 (gmt 0)

I notice this morning a new section I launched on a site 2 weeks ago has disappeared from .co.uk results. It still shows using the site: command.

Crawling seems up this week after a bit of a lull. Wonder if they are in the middle of updating something and haven't fed all the data in yet.

barretire




msg:4038177
 3:45 pm on Dec 6, 2009 (gmt 0)

A site I was ranking for in caffeine also dissapeared in Caffeine last night.. I was looking forward to January, now it is back to square one again it seems.

conroy




msg:4039186
 1:40 am on Dec 8, 2009 (gmt 0)

I'm seeing Google putting their shopping results after the 2nd site in the organic SERPs rather than the 3rd.

cangoou




msg:4040743
 4:51 pm on Dec 10, 2009 (gmt 0)

Hu, I'm getting a bunch of google-alerts with documents about 12 or 15 month old... Is Google again doing a re-spidering?!

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