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Long product result lists - Google SEO for the deeper pages
punisa

5+ Year Member



 
Msg#: 4033624 posted 7:45 pm on Nov 29, 2009 (gmt 0)

Hello guys,
Google always displays a warning in my WT if I have a duplicate title (or even meta description).

I have a list of products with image and name, about 100.
I display 10 per page and have a little page numbers so user can click for more.

So how would you optimize these pages for Google.
Say my title is: "blue products list, example.com"

What do I put for page2?
"blue products list - page 2, example.com"

Does this mean I would need to have different meta description too?
This looks very awkward, since majority of sites use something like this for URL:
www.example.com/products.php?page=2

I hope you know what I'm talking about :)
What would be the best way to make these pages optimized for Google?

 

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4033624 posted 10:28 pm on Nov 29, 2009 (gmt 0)

There are a few different issues here. First, those "duplicate" warnings are for your information - they do not mean that a penalty is awaiting if you don't change it. Still, I would suggest that programming in a "page 2", "page 3" etc. is a good idea. This is also the kind of situation where having no meta description can be better than duplicating the same description many times.

You want to make sure that there is some other link path to your individual product pages in addition to paginated "search" results for long lists. The products at the end of the line will get very little link juice unless you do.

Also, beware of scripts that let the user sort search results in various ways. Exposing all those different "sorts" to indexing can create too many URLs with similar and repeated content -- and that can also create ranking troubles.

IMO, for basic indexing it's better to rely on some kind of "drill-down" browsing and limit product search results to just one kind of sort. Then kee[ the other sort variations out of the index through robots.txt or a meta noindex.

TheMadScientist

WebmasterWorld Senior Member themadscientist us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4033624 posted 10:36 pm on Nov 29, 2009 (gmt 0)

I hope you know what I'm talking about :)

Uh, yes, exactly, and all I'm going to give you is the following:
Sometimes Page - Num is Okay.
Sometimes You Need to be Unique.

Some of the determination depends on what pages you would like to rank.

If you need all the pages to rank:
1.) Make the titles unique.
(Be Creative)

Description Options:
1.) Make them unique.
2.) Remove them.

aakk9999

WebmasterWorld Administrator 5+ Year Member



 
Msg#: 4033624 posted 12:00 pm on Nov 30, 2009 (gmt 0)

Also, beware of scripts that let the user sort search results in various ways. Exposing all those different "sorts" to indexing can create too many URLs with similar and repeated content -- and that can also create ranking troubles.

IMO, for basic indexing it's better to rely on some kind of "drill-down" browsing and limit product search results to just one kind of sort. Then kee[ the other sort variations out of the index through robots.txt or a meta noindex.

Agree with Tedster that search can cause ranking problems. One of our sites had 4 search criteria that could all be used in combination with each other + asc/desc and it resulted in over 40K URLs for where should be only cca 20 pages of product listings. We solved this by using POST for sending search criteria back so that search params were never part of URL.

HuskyPup



 
Msg#: 4033624 posted 2:56 pm on Nov 30, 2009 (gmt 0)

This looks very awkward, since majority of sites use something like this for URL:
www.example.com/products.php?page=2

IMHO this is the worst thing to present to both the spiders and the public user.

You don't have that many pages therefore it should not take you too long to re-write all the URLs perfectly which is then better for the search angines and the user.

I'll give you an example of what I do, it's simple, it works extremely well. I have the domain, each product line is sorted by country, each product line is then sorted by genre and then each product is sorted by its own widget name so it looks like this:

example.com/country/productline/widget.html

On the product line page I normally thumbnail list 16-20 of the widgets.

The above structure makes it infinitely expanadable and by creating your LHS navigation using /country/productline/index.html the user can move to any part of the site with just one click.

Hope that helps.

punisa

5+ Year Member



 
Msg#: 4033624 posted 6:39 pm on Nov 30, 2009 (gmt 0)

Thanks for all the input guys.
I think I'll try my imagination with rewriting URLs as you suggested :)

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