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Google AdWords Ad Preview Tool showing unreal organic results
smallcompany

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4012554 posted 3:56 am on Oct 24, 2009 (gmt 0)

Recently I noticed that three of my sites get unreal organic positions in Google AdWords Ad Preview tool.

I check three sites - one keyword for each. Two of them would hung on position #1, and third one on #2 or #3. It was like that for long time now, and only when I'm logged into my Google Account.

If I'm not logged in, they're down at the bottom of the first page or somewhere at the second.

One of the sites has geo-setting in WMT that is outside of area where I reside.

I see no reason why would any of these three sites be served higher just because I'm searching for those keywords.
What is more, one of them does not have sitemap, nor it's listed in my WMT. It is used in Google AdWords though just like the other two sites.
I don't think anything like personalized search should be in question here.

Why MY sites are getting pushed up?

Do you see real results in Google AdWords Ad Preview Tool regardless if you're logged in or not - or it matters in your case?

Thanks

 

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4012554 posted 9:48 pm on Oct 24, 2009 (gmt 0)

only when I'm logged into my Google Account

There's your clue.

smallcompany

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4012554 posted 4:54 am on Oct 25, 2009 (gmt 0)

Sure, but why? Why so misleading?

I don't need those sites in their unrealistic positions when I do a search.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4012554 posted 2:11 pm on Oct 25, 2009 (gmt 0)

Personalized results were not created for webmasters. As you've noticed, that feature distorts search for us, rather than helping.

To get around the issue, you can log in to your Google account, click on Settings > Search Settings, "delete" your web history and then "pause" it. Then you never get personalized results. You can also remove just certain items from your web history, if there is some way that you appreciate personalized search results.

Here's more information from Google about web history: [google.com...]

Note that if you delete or pause your web history, it will stop affecting your results but Google will still continue to gather the data in their private logs whenever you do a search and are logged in.

To keep that from happening, you can make sure the browser you use to check rankings is not logged in to any Google account. I always have two browsers open for just this reason. If I'm not logged in, then Google is not collecting personalized data.

But even in that case, they are still collecting some data even when I'm not logged in. After all this is Google the Data Monster ("Me want data!"). But they are only identifying me by IP address then, not by the information in my Google account. Throw in a proxy server, and you've become rather anonymous.

With the types of searches I do during various research projects, there's no way I want that data identified with me personally.

smallcompany

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4012554 posted 5:39 pm on Oct 25, 2009 (gmt 0)

With the types of searches I do during various research projects, there's no way I want that data identified with me personally.

That's why I expected ad preview tool to be webmaster "friendly" when about organic results as well.

I do use different browsers and proxies, but never had it as my regular procedure. I was so happy with the preview tool as it eliminates the complication and plus gives a chance to check geo-targeting. I guess the preview tool combined with the "second" browser while not being logged on will do it.

Thanks very much for the thorough insight!

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4012554 posted 8:08 pm on Oct 25, 2009 (gmt 0)

...I guess the preview tool combined with the "second" browser while not being logged on will do it.

Beyond the Preview Tool... any searching while logged in is likely to affect what you see on Google, and it's likely that cookies will affect various aspects of what you see in the serps.

The most important thing about using the Preview Tool, I feel, is that it doesn't skew other statistics.

It's known, eg, that Google is tracking all searches in its regular serps on which there are no click-throughs... not just for ads, but also as a guide for organic search quality. So, to avoid polluting your own results, using the Preview Tool is a good idea.

The problem with using the tool, though, is that it doesn't show various details and display variants like Sitelinks, which it's nice to keep an eye on.

smallcompany

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4012554 posted 6:09 am on Oct 26, 2009 (gmt 0)

So, to avoid polluting your own results, using the Preview Tool is a good idea.

The problem with using the tool, though, is that it doesn't show various details and display variants like Sitelinks, which it's nice to keep an eye on.

So... the key is that current "Ad Preview Tool" becomes a "General Preview Tool" - regardless of if we're looking for organic or paid results - meaning - show all as "real" as possible without affecting the "working" (Google's) database.

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