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Wordpress, Blogs and Google - advantages and disadvantages
webdude

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3997213 posted 7:20 pm on Sep 28, 2009 (gmt 0)

I have a client who is doing relatively well for a host of key phrases related to his selling of many different kinds of widgets, online. He called me today and wanted to add "how to" articles on his site to beef up content. Wordpress came into the conversation as a means to be able to manage the content but before we go that route, I was wondering what the advantages and disadvantages were to using this type of package. Yes, we will be using the same domain, probably with a sub domain. And yes we are aware of the duplicate content and URL issues.

The types of articles he wants to write would be considered timeless as in how to make a red widget, how to use a blue widget, how to find the right green widget, measuring yourself for red widgets, etc. His product db contains thousands of different types of widgets and he was thinking of using the articles as a means to educate and create a more authoritive type site.

Some of the questions that came up were...

Would it be better to just write the articles as an extension to his current site... as in adding an articles section?

Do blogs have a tendency to fall out of the SERPs sooner because of the nature of blogs?

Since the articles would be of interest today or a year from now, would going the Wordpress route be self defeating?

Sorry if I am coming off as a novice... but I am when it comes to using a package like Wordpress.

Thanks for any suggestions...

 

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3997213 posted 7:42 pm on Sep 28, 2009 (gmt 0)

The types of articles he wants to write would be considered timeless...

I myself feel that blogs do better with articles that have a temporal interest, whereas "timeless" articles do better in a site structured specifically around the subject matter. This would suggest keeping the articles as an extension of the current site.

MadeWillis

5+ Year Member



 
Msg#: 3997213 posted 7:48 pm on Sep 28, 2009 (gmt 0)

Sounds like you are tying to create content that would be particualarly useful to anyone interested in buying your products. I would try to build that content into your curent site.

Create two way links from the articles to your category pages and from the category pages back to the articles. Only link pages that are closely related in topic, especially on the commerce side. So an article about how to find the right green widget would like to the green widgets page and so forth. Basically you will want to silo the content with the ecommerce side.

Other than the content management side of things, I do not think you would really benefit from using wordpress. If you want to create a blog that will be updated on a regular basis, then I would use wordpress.

dstiles

WebmasterWorld Senior Member dstiles us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3997213 posted 8:40 pm on Sep 28, 2009 (gmt 0)

Sub-domain = different site. Not a good idea if you want to attract more traffic to the primary site.

Hissingsid

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3997213 posted 9:32 am on Sep 29, 2009 (gmt 0)

I'm considering using a blogging application for a project I'm planning but am concerned about the navigation used in blogs and the effect on dupe issues.

Does the fact that a date based archive URL can lead to the same content or a page partially having the same content as a category URL cause problems with Google bot?

Cheers

Sid

aakk9999

WebmasterWorld Administrator 5+ Year Member



 
Msg#: 3997213 posted 11:11 am on Sep 29, 2009 (gmt 0)

@webdude
You can set up wordpress with the "page" structure rather than with the post structure. In that way it does not look like blog at all and if I remember correctly, you can build a hierarcy of pages.

With regards to where to put the wordpress, you can install wordpress in the subfolder of the main domain, e.g. www.example.com/howto/

The URLs do not have to have a date in it, you can pretty much decide on the format of the URL yourself, e.g. category name can be a part of URL structure followed by page name.

I think that the best is to install wordpress on some test domain and play with setting parameters to see if it will give you what you want.

webdude

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3997213 posted 12:05 pm on Sep 29, 2009 (gmt 0)

I understand changing the structure of the URL for subject rather then date, but wouldn't the fact that you are using Wordpress "tip off" the all-seeing Google that you are using a blog package and wouldn't that affect the longevity (not sure if this the right term to use) of the article? The client is kind of stuck on using Wordpress strictly from a management point of view. We are talking quite a few articles written by quite a few authors.

In other words... does Google treat blogs differently then pages? If so, exactly how?

I have several forums on other sites that were coded by me... no off the shelf or templated stuff. I have noticed through the years that when searching on Google, you get a hodge-podge of returns regardless of date. Same when you search for subjects and you get returns from Webmaster World. I can be searching for the best use of title tags or whether to use a meta description and up will pop a post from 2002. Not very relevant since the algo is constantly changing. In fact, it's frustrating when searching time-sensitive forums. Obviously, Google could care less about the date or whether a more recent article is more relevant. But when utilizing a blog, does the date matter? Is a more recent blog post weighted differently then a past blog post?

Thanks!

FranticFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3997213 posted 12:44 pm on Sep 29, 2009 (gmt 0)

If the content is organised like an article database instead of a blog, then Google will index it via a category/subcategory/topic hierarchy rather than via a year/month/date hierarchy.

What you're alluding to is, regardless of site structure, Google letting the choice of CMS software (assuming that you can't completely hide the fact that it is WordPress in the first place) determine how they assess content.

That's not something I'd do if I was them. I would have thought (but I admit I don't know for sure) that the organisation would be sufficient to stop it being treated as information with an expiry date. I remember reading that links over time to a document can also convince Google that it is still relevant - as opposed to a big spike when it is new and then nothing after that.

Patrick Taylor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3997213 posted 9:32 pm on Sep 30, 2009 (gmt 0)

Do blogs have a tendency to fall out of the SERPs sooner because of the nature of blogs?

Since the articles would be of interest today or a year from now, would going the Wordpress route be self defeating?

The way you would set up WordPress wouldn't be a blog as such. You would create WordPress Pages, not commentable WordPress Posts. The two are not the same. You would also remove any reference to publication dates within whatever Theme you use. And you might need to customise the WordPress sidebar where the menu is generated. With those provisos the package would do the job and would allow your client to publish content himself (given a bit of initial guidance).

That said, I would be inclined to advise your client that it would be preferable to just write the articles as an extension to his current site rather than adapt a fully-featured blogging platform to remove its features (and it also needs regular upgrades). I like WordPress, but one of its features is to allow comments, which your client doesn't require.

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