| 6:21 pm on Aug 21, 2009 (gmt 0)|
We don't normally publish specific web searches (Forum Charter [webmasterworld.com]), but this case will be an exception for the sake of the topic.
For any such highlighting (bolding) to occur, Google must have established a semantic equivalence between the acronym and its expansion. That certainly is not the case with all acronyms, but it is for "PPC".
The main exceptions I see to expected bolding occur in two places:
1. The short, inline sitelinks are not bolding "PPC" in the anchor text.
2. For the related searches at the bottom of the page, I see the REST of the anchor text in bold, and not the search terms.
| 6:22 pm on Aug 21, 2009 (gmt 0)|
There are certainly anomalies in the highlighting function, and this may well be another of them - I doubt there's much a site could do to influence the highlighting, and other than minor impact on CTR from results, I doubt there's any real impact, although it's difficult to say with any certainty whether this relates to the actual matching of acronyms or not.
| 3:46 am on Aug 25, 2009 (gmt 0)|
There's an <acronym> tag in HTML to reinforce these.
IMO, this tag coupled with domain authority can result in the type of result OP is talking about.
| 5:59 am on Aug 25, 2009 (gmt 0)|
Hello abilitydesigns, and welcome to the forums.
Have you had an experience with Google that leads you to this idea?
| 9:01 am on Aug 25, 2009 (gmt 0)|
Thanks for the welcome Tedster!
I use VBSEO plugin on my niche industry specific forums which automatically adds an acronym expansion on terms specified by me in cPanel. I see some of those threads rank in top 10; but I'm not 100% sure that the acronym tags are affecting the rankings.
| 9:03 am on Aug 25, 2009 (gmt 0)|
Hmm, interesting, I didn't know about the <acronym> tag. There's also an abbreviation <abbr> tag which appears to serve the same purpose.
I wonder if using one of these within the body text of the page will help to get the acronym highlighted?
| 9:12 am on Aug 25, 2009 (gmt 0)|
You should certainly be using appropriate and meaningful tags if you use acronyms or abbreviations. It may even help the interpretation of your page by Google. But IMO it has nothing to do with the SERP highlighting function - I've seen no evidence that is the case, anyhow.
| 9:46 am on Aug 25, 2009 (gmt 0)|
It appears <abbr> is the one to use. See here:
I might test it out to see if it has any effect.