Msg#: 3969369 posted 7:29 pm on Aug 10, 2009 (gmt 0)
We have an old neglected Web site that's been around for 7-10 years; or maybe longer. It had a horrible Flash design that didn't do much for search engine placement. To make things worse, little to no link building was done. There is currently 1 link from a PR2 page, from another site to ours. The old site content is worthless, so we rebuilt it using a new custom CMS - with typical on-page SEO.
So, what should we do with this site?
a.) Consider it unsalvageable and start a new domain? or b.) Consider the time the domain has existed and attempt to rebuild PR.
Msg#: 3969369 posted 10:47 pm on Aug 10, 2009 (gmt 0)
A site that old has age/longevity on its side. Ditto what the others said - rebuild and promote. I wouldn't put a fortune into it, but it's sure worth trying with a moderate amount of money and effort.
Many of us have old dormant domains with few links and low PR, but once they've been around for a while it's hard to give them up.
Msg#: 3969369 posted 12:56 pm on Aug 11, 2009 (gmt 0)
Thanks for all the comments and encouragement.
I'll see if we can pull our site out of limbo. With only 1 link for so long, Google might view our link building percentage increase as phenomenal, LOL. I've already placed some links from my personal sites, blogs, etc. We also got listed in a couple of free industrial listings / directories - nothing black-hat.
PR3 for our home page is an eventual goal. Getting listed in the top ten for our main keyword phrase is the main goal. It sounds like it can be done. Only way to move is up.