Hi, I have an online business that has a pr 5 informational website that ranks well in google. I have a shopping cart for the products related to that informational website which is hosted on a separate domain.
The shopping site has a pr4 and has unique content as well but directly relates to the informational website. One business, two domains.
The shopping cart ranks well on it's own for many niche keywords but for the most important keyword it has dropped from page 3 to page 11 over the last 18 months. On the information website i have a nav bar on every page with links to different parts of the site and one is a link to the shopping cart on that separate domain.
Could this cause a problem for the shopping cart site as these links appear on every page due to it being in the nav bar?
I'm just trying to work out what has hurt this shopping carts rankings and what would be a solution.
Would it be better for me to have the link to the shopping cart that appears in the nav bar go to a page on the same site and then redirect that one page to the shopping cart site?
This is a relatively common website set-up - in my experience, it causes no penalties.
I assume your product detail pages part of what you are calling "the shopping cart", correct? In other words, it's not just the purchase transaction pages. By not having such product information on the same domain ytou mau be missing an opportunity to benefit more, but that's not the same as a penalty or an explanation for the new ranking drop you noticed.