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Phone numbers along side organic listings

 6:53 am on Jun 24, 2009 (gmt 0)


Recently i see some serps showcasing the toll free business phone number beside some listings. On clicking the number, it will give a call through my skype.

HOw do we do this. Is there any known way? A lot of websites have toll free number in their home pages but their serps do not showcase their numbers like this. The website i am talking about is ranking somewhere in 50s.




 11:59 am on Jun 24, 2009 (gmt 0)

It must be present in the meta description of the page. I have seen Google Highlighting the numbers with Skype icon (especially when I am using FF)for some of the sites when it is present in the Meta description.

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