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Integrating Dedicated Video and Photo Pages
kamikaze Optimizer




msg:3918317
 6:18 am on May 22, 2009 (gmt 0)

A small number of you know my site…, it is a very general site with only original content. It does not target any widget(s), lol.

Recently I began to embed into the site’s current content related videos and related photos.

This was a good move on our part to provide a “well rounded” landing page to the end-user… they get text content, related videos and related photos. A win-win.

I want to take this one step further:

Issue: I would like to provide a dedicated “photo” page and a dedicated “video” page for each KP page for a variety of reasons.

Some of the reasons are based on a better end-user visiting experience and some reasons are based on money (more clicks on site…) and some for SEO reasons (a dedicated video page and a dedicated photo page for the same KP would be nice in the SERPs).

Question: Other than a dedicated TITLE and an unique META description, what other content should I have on these new and rather "content-less" pages?

Should I include a snippet of the content from the original article page? Or will these pages do just fine with unique (and true) TITLE’s and META’s ?

If I must include a snippet from the original article page (which I would like to do, for the end-user), can I include the same snippet for both the new video page and the new photo page? Or will that be deemed as duplicate content?

 

tedster




msg:3918648
 5:46 pm on May 22, 2009 (gmt 0)

I would place some on-page text, but not an exact quote snippet. It takes a bit more work, but I'd change it up a bit.

Robert Charlton




msg:3918764
 8:06 pm on May 22, 2009 (gmt 0)

kamikaze - An inconsistency in your comments jumps out at me....

First you say...
This was a good move on our part to provide a "well rounded" landing page to the end-user… they get text content, related videos and related photos. A win-win.

Then...
I want to take this one step further:

Issue: I would like to provide a dedicated "photo" page and a dedicated "video" page for each KP page for a variety of reasons....

Why switch from a "well-rounded" page concept to a monolithic approach, particularly with the photos?

On the video pages, assuming the videos are mostly verbally driven (not always the case or the ideal, but most often what people are doing on the web), I'd try to add a transcript and some unique descriptive content.

kamikaze Optimizer




msg:3918776
 8:33 pm on May 22, 2009 (gmt 0)

Hi Robert: The plan was to keep the current well rounded content pages which currently show a limited amount of photos and videos on each page. With only so much real-estate available on the current page, a few photo's and videos look good.

With the dedicated pages I will be able to provide much more visual content with each in addition to the current pages.

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