Hi, My site is only 1 month old. However I was able to reach the 1st page in Google in just 1 week. Great! However this morning I did a search for the same 3 keywords I have targeted and all of a sudden I'm not there on the first page. I'm now on the 3rd page. Can anyone explain this. No changes have been made to my site since day 1
This happens quite often with new websites. I usually call it the "honeymoon effect" - a new site gets great rankings early on, and then they vanish. It appears to be Google's approach to testing out how well a site does, and possibly making sure that they don't miss returning some hot, new thing in the SERPs.
The common experience is that those early high rankings vanish, and then over the next months more stable rankings begin to build.