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The future of Google search - blended video results

 9:11 pm on Jan 21, 2009 (gmt 0)

An interesting article on the Forrester Research blog has recently appeared :


Not only are video results increasingly common in Google's search results, but your videos stand a much better chance than your text pages of being shown on the first results page. On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results -- giving each video about an 11,000-to-1 chance of making it onto the first page of results

any thoughts ?



 3:43 am on Jan 22, 2009 (gmt 0)

Getting a video onto page one is less likely to get a conversion than getting a regular page onto page one. Not everyone's video is as successful as "will it blend" has been when it comes to growing sales.

I'm all for intelligent use of video, but not just for getting traffic - it needs to be part of a well planned strategy. Otherwise it's just info-tainment.


 6:59 pm on Jan 22, 2009 (gmt 0)

Getting a video along with your text link is the key. Making sure you have your video on YT and posted on your website helps this in happening.

One thing is clear that video CTR rates on SERPs are MUCH better than simple ole text link by itself.


 9:34 pm on Jan 22, 2009 (gmt 0)

A new generation of SPAM will result (as it always does).

From Blog SPAM to Video SPAM...

Good luck, Mr. Matt Cutts, shutting it down...

At least there's some kind of voting on YouTube Videos that can be used to determine value or guard from spam. Although that can be manipulated.



 9:57 pm on Jan 22, 2009 (gmt 0)

They're missing the major trend by remaining stuck in the old paradigm of search. Blended video is not the future. The video portal itself is the future [webmasterworld.com]. There are more searches done on YouTube itself than on Yahoo, making YouTube the second leading search engine.

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