I've got a question for the Google experts out there. I've been doing some general SEO copywriting of several site pages, in order to take advantage of our good contexual content. I'll usually add a link or two into the paragraph content, where appropriate, to take advantage of the keywords... and link them to level 1, 2 or 3 pages within our site. I'm beginning to wonder if this is worth the effort. I'll explain why.
I've been a big believer in Google Webmaster Tools. It has helped me identify many areas where improvements have been made. I was looking at the Links section lately. "Pages with internal links" listing view shows several of my pages have exactly 200 links. I began to look at those 200 pages, and they are not exactly the best pages in the site. This has raised a bunch of questions.
1.) Is Google just not showing me all of the internal links to the page, or is it limiting the number of internal links to that page to 200 (maximum)? I assume this would be a great way to limit database generated spam sites.
2.) If Google is limiting links to 200 per page, how do they determine what links are more important and from what pages? Perhaps it's determined by date "Last Found" as shown in the listing? Most of the pages in the 200 have "Last Found" dates less than 3 months old. Could this be related to the Last Modified date in the site's Google sitemap XML file?
3.) If I have a header navigation section, in my main template design, with links to my top level pages, will those links get the same or less relevance/preference as compared to links in paragraph textual content? Do you think Google is smart enough to determine repetative navigation links from content links?
4.) If the above are true, to a certain extent, it would fall in line with many claims that minimizing (or focusing) links (especially navigation) can be very benificial. I've seen that reducing and focusing the links on what matters has helped our rankings. What do you think?