| 4:07 pm on Oct 14, 2008 (gmt 0)|
This kind of thing happens quite often, since Google treats anchor text as an on-page factor as well as a factor for the page that the link points to. Added to that, they often seem to prefer to show the Home Page page in the search results, or the page that is closest to the top of the architecture. That's most likely the result of PageRank itself.
I've struggled with this on a couple of sites. There seem to be only two approaches:
1. Change the anchor text on the Home Page - so you still get the link juice, but not the long tail word.
2. Raise the PR of the page you want to see ranking for that long-tail phrase - that is, get more backlinks.
| 4:40 pm on Oct 14, 2008 (gmt 0)|
I think having the long-tail keyword as anchor text on the homepage text to link to the inner page might be a good internal link to have so I was wondering if this might be possible.
Can I further optimize the inner page for the long-tail keyword and will that help it to come up in the SERP instead of the homepage?
| 8:26 am on Oct 15, 2008 (gmt 0)|
On-page factors might work, but you could trip an Over-optimisation penalty before you make it rank above your homepage.
You could use an image link on homepage (keeps link juice but doesnt steal the relevancy), but probably the best thing would be backlinks with anchor text using words associated with the long tail phrase (not just the word itself- that looks like google-bombing without a varied profile)
| 7:27 pm on Oct 15, 2008 (gmt 0)|
I think you mean backlinks with anchor text being the long-tail phrase to the inner page but I just wanted to make sure? Is it ok if I have about 10 backlinks from other sies that have exactly the long-tail phrase as anchor text? I think 10 is ok.
Also, how about if I add the long-tail phrase to a heading tag in the inner page. At the moment, it is not there. I think that could have strong weight.
| 8:27 am on Oct 16, 2008 (gmt 0)|
Yes, an <H1> which is not the same as the Title header, and introduces the following lump of text would pe ideal.
10 identical backlinks should be ok, but I would get a few more with RELATED anchor text, not identical. So, if your site was on SEO, you might use "link building" "website marketing" etc.
| 12:34 pm on Oct 16, 2008 (gmt 0)|
Is it ok if your site is on widget building, using widget building as anchor text and also widget material building as anchor text as backlinks?
That way, widget building is still there. If it is a competitive long-tail keyword this might be something that might help.
Also, I wanted to ask if you can also introduce the long-tail keyword in the title tag if a lot of competitive sites for that long-tail keyword have the phrase in their title tag? Or it might be hard to compete.
| 1:46 am on Oct 19, 2008 (gmt 0)|
Do you think if I can get the inner page to rank for the long-tail keyword phrase again can it rank higher than the homepage?
Let's say I put the long-tail keyword into an H1 tag on the inner page and maybe remove the long-tail kewyord link from the homepage to the inner page but still leave the long-tail phrase on the homepage? The homepage now has a higher PR and with the long-tail phrase used as anchor text to link to the inner page, as Tedster smartly pointed out, sometimes the homepage will rank instead of the inner page that you want to rank.
But for this phrase I need the inner page to rank. I would appreciate if you guys could help me with this.
| 12:10 pm on Oct 19, 2008 (gmt 0)|
With all my own internal pages I work toward getting them to co-rank alongside the homepage with a double indented entry which is more noticeable in the serps. For example, if your homepage is on the first page of the serps and your internal page is on the 2nd, then maybe only one good backlink to this internal page is all that is required to push it onto the first page. Then you may see a double indented listing which will make your site stand out.
Gouri, you don't indicate the relative positions of your pages or has your internal page totally disappeared for this one long-tail phrase?
| 2:42 pm on Oct 19, 2008 (gmt 0)|
I first wanted to say thank you for that informative response. What you were saying about a co-rank would be great but at the moment I only have one entry.
The question that you asked is an excellent one and I think if I provide some details you might really be able to help me out. When the internal page was ranking it was in the top 150. After I included a link from my homepage to the internal page using the long-tail keyword as the anchor text, the homepage started to rank in the top 50. It was alternating with the internal page in the top 150 and the homepage in the top 50. Now, after about a week, only the homepage is showing in the top 50.
I think there are a couple of possibilities. Should I remove the anchor link text from the homepage to the inner page and will that make the internal page rank instead? Can I leave the text as regular text or should I find other words to put in there? Or should I leave the anchor link on the homepage to the internal page with the long-tail phrase and try to get a backlink from the outside to the internal page? Will that make the inner page rank instead?
Also, and I think this is important, do you think the internal page can rank higher than where the homepage is ranking now? I really want the internal page to rank for this long-tail phrase. The homepage has higher pagerank than the internal page (just wanted to mention that).
It would really be a big help to me if you can help me with this.
After writing all of the above, I am now seeing the internal page rank in the top 200, not top 150.
| 5:28 pm on Oct 19, 2008 (gmt 0)|
Just to give an update, I am now seeing the homepage rank in the top 50 for the long-tail keyword and the internal page is also ranking for it but it is around number 200. If I remove the link from the homepage to the inner page using the long-tail phrase as anchor text do you think it could help the internal page move up in the SERP from around 200 to a higher position or do I now have to work on moving both of these pages in the SERP separately and hope to get both of them to the first page of google?
Is the fact that the homepage is ranking for the long-tail phrase affecting the ranking of the internal page for the long-tail phrase?
I would appreciate if you could please tell me what might be the best thing to do.
| 10:10 pm on Oct 19, 2008 (gmt 0)|
|If I remove the link from the homepage to the inner page using the long-tail phrase as anchor text do you think it could help the internal page move up in the SERP |
I think having this link with the phrase in anchor text should help in the long run provided you havn't over-optimized. I'd concentrate on building backlinks to the internal page and give it some more time.
|Is the fact that the homepage is ranking for the long-tail phrase affecting the ranking of the internal page for the long-tail phrase? |
It's change in position from 150 to 200 could merely be due to a serp update or algo recalculation. It may have happened regardless. hard to know.
| 10:47 pm on Oct 19, 2008 (gmt 0)|
Do you think I would have to work on making both of these pages, the homepage and the internal page rise in the SERP? Optimze onpage and offpage for both on an individual basis?
For the homepage, I wasn't trying to target it for this long-tail phrase so I am not sure how to work on it. IF you can give me some suggestions, it would be great?
| 3:39 pm on Oct 20, 2008 (gmt 0)|
I thought of another situation and I was hoping you guys could tell me what you think. Since the search engines seem to like internal link text, how about if I use a main keyword that I want my homepage to rank for and use that keyword as anchor text in a paragraph on my homepage to link to an internal page? Do you think this could help my homepage rank higher for that keyword?
This is not a long-tail keyword but more of a keyword.