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Keywords in Internal Linking
gouri




msg:3762261
 5:15 pm on Oct 9, 2008 (gmt 0)

How important is using the keywords you want to target as anchor text to link from one page to another within the same website? From the home page to an inner page for example?

I know that the keywords in the link bar that appear on the left side of webpages that link to the inner pages is pretty important but I was trying to get feedback on using keywords as anchor text in internal links within say a paragraph to another page in the site.

 

tedster




msg:3762312
 6:22 pm on Oct 9, 2008 (gmt 0)

As a general rule, anchor text and links in the content area are MORE important than links and anchor text in a menu or navigational area. That said, obvious attempts at manipulation can also get you into trouble - so be natural about it.

gouri




msg:3762325
 6:38 pm on Oct 9, 2008 (gmt 0)

That is good information to know. Now I know that internal links in the content area are good to have.

moftary




msg:3762720
 8:11 am on Oct 10, 2008 (gmt 0)

Also, linking from content area to other relevant content area is always a good strategy.

gouri




msg:3762855
 12:36 pm on Oct 10, 2008 (gmt 0)

You mean on the same page.

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