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Different results for caps versus non caps

 3:56 pm on Sep 30, 2008 (gmt 0)

Say I have a term I am optimizing for like:

Red Widget

How can the results for "Red Widget" be so different from the results for "Red widget" or "red widget".

I mean literally two and three page differences.

I am optimizing for "Red Widget" and the results are page 3 and climbing, which is good. But for the term "Red widget" page 1.

someone please explain this and how would you go about correcting the problem?


Receptional Andy

 5:07 pm on Sep 30, 2008 (gmt 0)

There was a long discussion earlier this year on Google's odd case sensitivity:

Different ranking when using capital letters [webmasterworld.com]

To be honest, it's a bit of a mystery to me, and I'm at a loss to find a consistent pattern in which sites perform better or worse for different letter case combinations. Note that the vast majority of searches are all lowercase, though, so I would make that your primary target. There's variation in searcher behaviour for things like certain brand names and acronyms as I recall.


 8:45 pm on Oct 1, 2008 (gmt 0)

Thanks Andy.

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