homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google SEO News and Discussion
Forum Library, Charter, Moderators: Robert Charlton & aakk9999 & brotherhood of lan & goodroi

Google SEO News and Discussion Forum

Any penalty for a generic keyword in every navigation link?

 7:50 pm on Aug 28, 2008 (gmt 0)

Let's say I sell computers. Various brands.

Then my navigation does not only say:


But says:

Dell Computers
Apple Computers
IBM Computers
eMachines Computers

Will this raise any red flags for being over optimized? Personally I think it will but since I am getting a different opinion from other people I work with, I want to know what other people think outside of my work.

And setting searching engines aside, and just by looking at the navigation with tons of the generic word mentioned all the time just looks so annoying already.



 8:31 pm on Aug 28, 2008 (gmt 0)

If you want to rank for the single word "computers" this can sometimes cause trouble. Sometimes sites experience the -950 penalty for that particular query. But it's not always a problem. It becomes more likely to be a problem as the generic word is also used in the title, h1, backlinks, etc, etc.


 9:17 pm on Aug 28, 2008 (gmt 0)

Having said that... what if we are talking about services. Let's say I repair electronics. And I have some sidebar with the appliances I fix.

Which of the two you think is better:

Repair Services
* TV
* Radio
* Computer
* Telephone


We Offer
* TV Repair Services
* Radio Repair Services
* Computer Repairs and Troubleshooting
* Telephone Repair Services

All bullet list items would be links going to their corresponding pages.

I know the second one may look better but if my list services are like 30 to 50 items listed. And placing repair in there all the time, would this be ideal to do or not?

[edited by: BenjArriola at 9:19 pm (utc) on Aug. 28, 2008]


 9:39 pm on Aug 28, 2008 (gmt 0)

I would almost always choose #1 - especially for 50 different links! Remember that anchor text is also an on-page factor, and repeating any word that often can start to fit a spammer foot print. Search engines today do not need us to hammer them with our relevance signals, the way we did in the '90s.

And if you just want to talk about looks, I prefer #1 as a user too. It's much easier to scan.


 10:40 pm on Aug 28, 2008 (gmt 0)

Thanks Tedster! Nice to know and confirm my ideas. Just wanted to make sure before I raise any contradicting views with other people at work.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google SEO News and Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved