Msg#: 3733813 posted 7:50 pm on Aug 28, 2008 (gmt 0)
Let's say I sell computers. Various brands.
Then my navigation does not only say:
Dell Apple IBM eMachines
Dell Computers Apple Computers IBM Computers eMachines Computers
Will this raise any red flags for being over optimized? Personally I think it will but since I am getting a different opinion from other people I work with, I want to know what other people think outside of my work.
And setting searching engines aside, and just by looking at the navigation with tons of the generic word mentioned all the time just looks so annoying already.
Msg#: 3733813 posted 8:31 pm on Aug 28, 2008 (gmt 0)
If you want to rank for the single word "computers" this can sometimes cause trouble. Sometimes sites experience the -950 penalty for that particular query. But it's not always a problem. It becomes more likely to be a problem as the generic word is also used in the title, h1, backlinks, etc, etc.
Msg#: 3733813 posted 9:39 pm on Aug 28, 2008 (gmt 0)
I would almost always choose #1 - especially for 50 different links! Remember that anchor text is also an on-page factor, and repeating any word that often can start to fit a spammer foot print. Search engines today do not need us to hammer them with our relevance signals, the way we did in the '90s.
And if you just want to talk about looks, I prefer #1 as a user too. It's much easier to scan.