Msg#: 3733805 posted 9:27 pm on Aug 28, 2008 (gmt 0)
hmmm, this is kind of a SEO vs. PPC question with both long tail keywords.
I have used long tail keywords and converted well on some sites.
And used long tails on PPC and converted well on other sites.
But used both SEO and PPC on 1 site and strictly compare conversions where they are coming from, SEO or PPC, I haven't done that yet. So I think I cannot come up with a good answer to compare the two.
Although I have been successful in both, not all variables were the same to give a good comparison. I just know some of my sites are better for PPC and some are better for SEO. I target tons of long tail first if I can't get the head right away.
Msg#: 3733805 posted 12:50 pm on Aug 29, 2008 (gmt 0)
Your source is correct, longer search phrases generally speaking are easier to rank for and provide better conversions.
However, I'd elaborate to suggest that you not just target 3 word phrases. You should go after the entire sphere of phrases, because we never really know what folks are going to search on. That's the primary reason IMO why lots of content is a good idea. More chance to rank on some 3 or 4 word phrase that nobody thought of targetting. And the way to hit that of course, is lots of content. I believe that's one of the reasons blogs work so well - so much content.