| 8:02 pm on Aug 28, 2008 (gmt 0)|
I am not so strict with numbers of words in keyphrases. But I know that:
- The longer the tail (more words in the keyphrase) have better conversions that shorter phrases.
- The longer phrases are easier to rank for than shorter phrases in SEO
- The longer phrases that are exact phrases in PPC are also cheaper
So answer to your question, am I targeting 2 or 3. I am targeting 1 to whatever.
Aside from that, if the head (1 keyword) is sooo competitive, I target a bunch of long tails first until the site performs better and better then slowly works my way up going to the head.
| 9:16 pm on Aug 28, 2008 (gmt 0)|
Interesting. Do you notice as good results in conversion in organic traffic going for longer phrases in comparison with ppc?
| 9:27 pm on Aug 28, 2008 (gmt 0)|
hmmm, this is kind of a SEO vs. PPC question with both long tail keywords.
I have used long tail keywords and converted well on some sites.
And used long tails on PPC and converted well on other sites.
But used both SEO and PPC on 1 site and strictly compare conversions where they are coming from, SEO or PPC, I haven't done that yet. So I think I cannot come up with a good answer to compare the two.
Although I have been successful in both, not all variables were the same to give a good comparison. I just know some of my sites are better for PPC and some are better for SEO. I target tons of long tail first if I can't get the head right away.
| 10:33 am on Aug 29, 2008 (gmt 0)|
By considering long tail searches I am sure that I have a good range of keywords on a page. In my niche I see a mix of brand name and long tail searches.
| 12:50 pm on Aug 29, 2008 (gmt 0)|
Your source is correct, longer search phrases generally speaking are easier to rank for and provide better conversions.
However, I'd elaborate to suggest that you not just target 3 word phrases. You should go after the entire sphere of phrases, because we never really know what folks are going to search on. That's the primary reason IMO why lots of content is a good idea. More chance to rank on some 3 or 4 word phrase that nobody thought of targetting. And the way to hit that of course, is lots of content. I believe that's one of the reasons blogs work so well - so much content.
| 12:52 pm on Aug 29, 2008 (gmt 0)|
Ranking for one keyword or two-keyword phrase has an advantage if the ranking result is correlated to the web page content:
you can gain links in a natural way
Think about tourism: city names etc.
It's true that the long tail (three,four or more keywords ) have the best ROI in PCC and in the natural organic results.