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Planning internal linking for a bigger site
idolw

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3722114 posted 3:48 pm on Aug 13, 2008 (gmt 0)

6 weeks ago a new version of one of my sites went online. Proper internal linking has not been planned before and I need to do it now.
The site's hom page is PR 5, google indexed 401 000 pages in 9 languages so far. Content is organised in several categories and subcategories.

I plan to use two types of internal linking techniques: linking from within content and linking from footer. Although in-content linking is easy as one can only link using ready text as links, I have a headache with the footer section. As the site is 400k pages big, I need to automate it.
As the website is divided into languages, I was thinking I'd link between the categories. Say, I have 6 categories in each language and I only interlink within the language. So my idea is to take a page from category 1 and link from it to randomly selected pages from categories 2-6. As an extra condition I'd avoid reciprocal links between pages and use wide array of anchor texts. That way Category 1 anchor text would not be just "Blue widgets" all around the site.

What do experts think?
Thanks

 

Receptional Andy



 
Msg#: 3722114 posted 7:53 pm on Aug 13, 2008 (gmt 0)

take a page from category 1 and link from it to randomly selected pages from categories 2-6

I'm not sure I understand the random element to the linking - IMO you'd be better off linking pages in category 1 to other pages within category 1. The ideal would be to interlink content that was more closely related, or based on how important a particular content item is within your site.

If you link between related themes, then the things you discuss most often naturally acquire a greater volume of links, and this is as it should be. You risk losing any kind of genuine hierarchy if you randomly link between unrelated content.

idolw

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3722114 posted 7:23 am on Aug 14, 2008 (gmt 0)

well, interlinking within a category already exists within standard navigation.

the entire site is within one topic so categories are complementary.

Receptional Andy



 
Msg#: 3722114 posted 8:11 am on Aug 14, 2008 (gmt 0)

I would still look for some criteria in terms of when to link - ideally based on some kind of hierarchy of importance, or on closely related content.

idolw

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3722114 posted 3:38 pm on Aug 15, 2008 (gmt 0)

Hi Andy,
thanks for your replies and help. I fully understand your advice in terms of how the web should look like.
However, when I look at the SERPs I see all the big guns blatantly place 100 internal links on each page and rule the SERPs for all low to medium competitive phrases.
I was thinking trying the same but on smaller scale would keep us safe and help a bit.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3722114 posted 4:52 pm on Aug 15, 2008 (gmt 0)

If you're not yet a big gun, and you want to compete with them - then why not finesse every advantage you can summon up. Quite often a top ranked site is ranking IN SPITE OF things they do, not because of them. And that opens up a competitive hole for you, if you can use it wisely.

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