Msg#: 3718916 posted 10:45 pm on Aug 8, 2008 (gmt 0)
I've seen some long titles performing better than short ones in Google lately. If user search a 3 words keyprase, in most cases you find
1- A long title in first position using those 3 words, some other word/s and again the 3 words or at least 2
And a site not performing first result even with 3 exact words searched.
If we talk about titles only my feeling is Google considers better the long title instead the short one (even when short title hits 100% of keywords 3/3 and long one, not just 4/6) having a lower keyword density.
Ie: search = "blue used widgets"
#1 result "blue used widget bla bla widget" better than #5 "blue used widget"
Forget what site is better or relevant. I'm talking about title and how Google considers that.
Msg#: 3718916 posted 7:37 pm on Aug 28, 2008 (gmt 0)
Regarding titles yes I think helps their success or at least not affecting in negative way this far. (and also think it's pointless to consider other factors beyond for puropose of this thread)
My impression is uppercase or lowercase doesn't matter at all for SE, but for user intention to click. Personally uppercase looks spammy to me and lowercase more professional (with first letter capitalized).
Msg#: 3718916 posted 1:17 pm on Aug 31, 2008 (gmt 0)
"An asterisk at the start of a title seems like a minor sin - but also a minor advantage if any. It's just trickery, and for me, not a sign of trust or a solid business. It makes me less likely to click "
I think you are not typical of the browsing public. I think most people see the asterisk at the front of the title as an endorsement by Google. Most people have no idea how characters get into the title.
I believe the asterisk could have the opposite effect as to what you think. If more people click on it, this could eventually improve Google ranking as well.