| 7:01 pm on Jul 28, 2008 (gmt 0)|
Your 25% was exceptionally good, I'd say. I've seen examples as low as under 5%
Clearly there are many factors, not the least of which is what other titles and snippets show up on the SERP - and of course, the accuracy of Google's KWT data in each case.
| 10:24 am on Jul 30, 2008 (gmt 0)|
Make sure you are using EXACT MATCH in the drop-down in the keyword tool - the stats for that will show you the search results for those exact phrases. Although, also remember that we don't know where Google gets those stats - they might not all be searches on Google.
If you really want to see how many searches Google does, then there is a way of doing it. I was disappointed about the traffic my site was getting for its key phrase, despite being #1 in the SERPS and having the exact-match domain, so I spent a decent chunk of cash and bought myself the #1 Adword position on that exact match search. Then I could log into Adwords and measure the number of impressions on that search. That was an accurate number of searches on that phrase.
The problem with this is, it's expensive. I was having to pay $20 a click to stay up there and guarantee 100% coverage to get accurate stats for a week.
After doing that though, I changed my entire strategy away from exact-match domains and key phrases and I'm now just optimizing for the long tail instead.
The long tail is getting bigger, the head is getting shorter.
| 12:59 pm on Jul 30, 2008 (gmt 0)|
Using exact match, I can notice the avg. serach number seems very irrational for my KWS as I have been tracking them via adwords too.
It would be interesting to see Avg search v/s impressions in adwords v/s Clicks for spot # 1 to 10 in general.
Who knows we get an answer to yo-yo effect of 4th position.
For my KWS
Position/Avg daily serach/Adwords daily impressions/CTR of organic link (% to impressions)
| 2:48 pm on Jul 30, 2008 (gmt 0)|
KWT is under-reporting for our brand on exact match.
That's using the top two sites + PPC numbers for the exact brand phrase.
| 3:19 pm on Jul 30, 2008 (gmt 0)|
I'm giving the KWT at least a month or two before I will expect it to have anything close to accurate numbers.