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Penalty: Will johndoe.tld rescue "John Doe" penalty?
Brian




msg:3703332
 10:09 am on Jul 21, 2008 (gmt 0)

My website is journalism, in which the keywords are my name - eg "John Doe".

Googlebot recently penalized a big bunch of my pages, and grey-barred some, on account of me using my name so prominently.

I've gone through changing all the links to the homepage, which were anchored "John Doe", to johndoe.tld.

But I can't tell whether the bot will just read that the same. On the toolbar, one tool will read individual words joined together, and another tool (the yellow marker pen thing) won't.

I wonder if I've solve my problem? Anybody know?

All thoughts wellcome.

Brian

[edited by: Receptional_Andy at 1:39 pm (utc) on July 21, 2008]
[edit reason] exemplified domain name [/edit]

 

Receptional Andy




msg:3703634
 5:35 pm on Jul 21, 2008 (gmt 0)

Googlebot recently penalized a big bunch of my pages, and grey-barred some, on account of me using my name so prominently

I think we need to clarify the effects you've seen on search results, and also what's meant by 'prominently' - the implication seems to be overuse. It may even be that the effects are not related to this, in which case changing some on the internal anchor text is unlikely to have the desired effect.

Step one is to diagnose what's happened and try to determine what type of penalty (if it's a penalty at all) is in effect. Step two is to try to figure out the cause.

Incidentally, the Google Toolbar is an entirely separate entity from the algorithm Google uses to rank results, so how the various tools within it work will give little (if any) insight into the way working of Google SERPs.

[edited by: Receptional_Andy at 5:36 pm (utc) on July 21, 2008]

Brian




msg:3703811
 8:04 pm on Jul 21, 2008 (gmt 0)

Hi Andy,

Thanx for your interest. What's happened is that some pages have been grey-barred where the offending words appeared in positions that would (I admit) look like keyword stuffing. Very small variations from non-grey barred show the threshhold of the bot's tolerance.

They all still show in the index.

Then a whole lot have been penalized for the keywords by maybe 200-300 places.

My issue really is whether "KEYWORD1 KEYWORD2", in internal anchor text, which produces the penalties, is the same as "KEYWORD1KEYWORD2.tld". If they are read the same, my change to the tld format to link all pages to my index won't escape the penalties.

HuskyPup




msg:3703877
 8:49 pm on Jul 21, 2008 (gmt 0)

Googlebot recently penalized a big bunch of my pages, and grey-barred some, on account of me using my name so prominently.

I'm with Receptional Andy here, how do you "know" this is what has penalised you?

I'm still trying to understand what it is you have done.

Are you saying that you have written articles with titlebar and tags such as "John Doe writes about example example" or "Example example written by John Doe"?

This alone would not get you penalised and I very much doubt your anchor text using the above would do either. I'm not saying it would not unless you had it repeated over and over again throughout each page then it could suffer an OOP.

look like keyword stuffing

Of what, your name? Same question as above.

Robert Charlton




msg:3703976
 10:32 pm on Jul 21, 2008 (gmt 0)

Brian - Andy and HuskyPup make good points.

Re links containing your name in anchor text... unless your name is very common, like "John Smith", it's likely that you don't need to optimize your internal nav links very much to rank for your name.

My issue really is whether "KEYWORD1 KEYWORD2", in internal anchor text, which produces the penalties, is the same as "KEYWORD1KEYWORD2.tld". If they are read the same, my change to the tld format to link all pages to my index won't escape the penalties.

No, they are not the same, but I don't think that it's likely you've been penalized because of this. Eg, if your links back to your home page all have "John Doe Home" anchor text, that's absolutely no reason for concern... and candidly might help you more than "JohnDoe.tld" anchor links.

On the other hand, if all the external inbounds to your site had the same anchor text, say "John Doe, Great Writer", Google might see that as an inappropriate number of similaries. You do, though, need some inbound links that include your Firstname Lastname in anchor text.

IMO, judgement is still pending on the effects of excessive identical inline (ie, in paragraph) crosslinking among pages within your site, particularly if a page is competing for a phrase that's very competitive and you've stuffed the hell out of it, but I don't think that's liable to apply for your name.

Regarding whether you've been penalized... take a look at the Hot Topics [webmasterworld.com] section, pinned to the top of the Google Search forum home page, and look at the Penalties, Sandbox, and Trust section, and in particular at...

Am I Penalized? [webmasterworld.com] - what type of penalty do I have?

Grey-barring may have been applied to pages containing lots of links to outside sites... just in case they're selling links, to make it harder to sell links... but I can find as many exceptions to this conjecture as not.

Brian




msg:3705405
 3:12 pm on Jul 23, 2008 (gmt 0)

Thanks guys. It's been interesting for me to compare pages which have been penalized, and pages which haven't (or at least not as severely). Even whether I have my name keywords at the front or the back of the title bar makes a difference to what trips the bot. Also, how much text is on the page.

Overall though, I do figure that having my name in links twice on every page for something like 400 pages has done something.

Thanks again for the advice.

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