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Is geographic link diversity important in Google?
jonathanleger

10+ Year Member



 
Msg#: 3697140 posted 3:53 pm on Jul 12, 2008 (gmt 0)

I wanted to get WebmasterWorld users opinion on something I've been pondering lately.

I'm a big supporter of making sure your links come from sites hosted on Class-C IP addresses that are geographically diverse. I have always supported this, not because I'm 100% sure that Google actually checks the geographic location of a Class-C, but that it's so easy to know where the Class-C's reside.

I recently purchased a database IP addresses that geocodes the city/state/country where the IP address is
registered/hosted. So it'd be easy to know if all of a sites links come from, say, Dallas, TX, which could be suspicious even though the Class-C's are all different. I'm assuming Google does this, but you
know what they say about "assume"...

Does anyone have any experience with this? Thanks in advance for your feedback.

 

rocco

10+ Year Member



 
Msg#: 3697140 posted 6:18 pm on Jul 12, 2008 (gmt 0)

If you cover a local topic and have a geographically very diverse linkgraph then it may not bring good results. You see the point. Depends on your topic, though.

g1smd

WebmasterWorld Senior Member g1smd us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3697140 posted 7:51 pm on Jul 12, 2008 (gmt 0)

I have been wondering the opposite.

I have recently been working with a site that covers, at most, two counties. It has links from local sites and from national organisations, but suddenly has some links from directories in far away countries, and in random categories that are not locality focussed.

Receptional Andy



 
Msg#: 3697140 posted 9:37 pm on Jul 12, 2008 (gmt 0)

I think there's a lot of leeway in terms of diversity of links (geographically or otherwise, and 'incestuous' links aside). Sites quite naturally acquire volumes of links from seemingly unrelated communities, sometimes in a very spiky fashion.

Of course, an algorithm is not about one factor in isolation, but a series of criteria with a cumulative effect - so you could easily draw the wrong type of attention to yourself with unusual linking patterns, especially if they appeared 'artificial'.

jonathanleger

10+ Year Member



 
Msg#: 3697140 posted 9:56 pm on Jul 12, 2008 (gmt 0)

If you cover a local topic and have a geographically very diverse linkgraph then it may not bring good results.

That's a good point rocco, though I think it could be fairly complicated to determine whether or not a query is locally oriented or not.

For instance, "Business Name, City, State" is easy, but how about "Famous Name House"? It's a local query, but how can you tell?

Well, search is far from solved, so I guess it's just another problem for Google to attempt to work through.

[edited by: tedster at 10:47 pm (utc) on July 12, 2008]
[edit reason] made specific search terms generic [/edit]

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3697140 posted 10:39 pm on Jul 12, 2008 (gmt 0)

If you cover a local topic and have a geographically very diverse linkgraph then it may not bring good results.

It's also oversimplifying the issue to expect a good quality local site to have content that would only attract local links.

If a local widget site had a lot of excellent content about widgets, it would be natural for it to attract links from all over. Building good content for a general audience, in fact, would be a wise way proceed to attract one-way inbound links.

It might be less natural for a great many out-of-region links, with placename anchor text, to come into specifically placename-targeted pages... though even here, there are situations where this might be a natural pattern.

glengara

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3697140 posted 9:33 am on Jul 13, 2008 (gmt 0)

I've some pages that rank better in "web search" than in "Pages from Ireland" and sort of assumed it was due to having fewer Irish but more "world" links.....

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3697140 posted 4:25 pm on Jul 13, 2008 (gmt 0)

I've some pages that rank better in "web search" than in "Pages from Ireland" and sort of assumed it was due to having fewer Irish but more "world" links.....

We know there are geo effects in international search, where there are individual Google TLDs for various countries.

But... implicit in the original question... is there any sort localization effect due to links from within geo areas in the US?

glengara

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3697140 posted 4:48 pm on Jul 13, 2008 (gmt 0)

Somehow managed to miss that salient point....

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