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Matt Cutts takes SEO mainstream - USA Today's 'how to' interview
Miamacs




msg:3681515
 2:50 pm on Jun 23, 2008 (gmt 0)

Google's Cutts: Good directions drive traffic to your website [usatoday.com]

...

You can't make a site rank at the top without an effort. Not without investing a lot of time, money, research, building content, architecture, links, hype, trust etc. At the end of the day, you'll need to be planning sites for people, not code inspecting bots. And thus 'optimizing the big nothing' is less and less an option.

Which honestly, I don't mind.

Hmm...Paid links, right ?
Right, well if your site is *crap*, you'll go bust in no time... paying for links.

...

The only exception where a couple of days'/weeks' SEO can do wonders is when your site is good, unique, popular, just not in line with Search Engine standards. The original meaning of SEO. An important aspect for any site, but not a stand-alone business model.

...so...

perhaps that's why it's OK for Google Employee #n ( dunno whitenight's number for Matt Cutts *smirk* ) giving basic but important SEO tips - nothing more, nothing less than before - but a good summary of how Google works... and in a highlighted article of USA Today.

More like a wake-up call than DIY... for those who could be ranking high due to their natural popularity if their sites were optimized.

...

</preaching>

btw. the usatoday's search is powered by Yahoo! *hehe*

 

whitenight




msg:3681572
 3:48 pm on Jun 23, 2008 (gmt 0)

what?! I was mentioned in USA Today? =P.

To answers your question, he's #1-#3 depending on how much FUD or helpfulness he's giving at the time. :)

wheel




msg:3681743
 6:40 pm on Jun 23, 2008 (gmt 0)

That was a fabulous article. One of the best summaries for the average joe who's clueless on SEO on how to get optimized. Pretty straightforward and easy to follow.

There's an awful lot of sites that just following Matt's 5 steps in a rudimentary style would make the sites rank in their niche, easily and fast.

HuskyPup




msg:3681777
 7:07 pm on Jun 23, 2008 (gmt 0)

Interesting points:

2. Fill in your "tags."

What have some of us been saying?

There's also a third tag, to add keywords, or search terms, but Cutts says Google doesn't put much weight in its rankings on that one.

Note: Not much weight.

With a blog, you can link back to your site and offer links to others.

Oh come on, SPAM man!

"Just think about the two or three phrases you want to be known for and weave that in naturally."

Don't keyword stuff.

In order to be found at the top of Google's rankings, you do not also have to advertise.

Try telling that to everyone from the recent 4th June fallout!

Overall very basic stuff that if a supposed SEOer doesn't already know should be looking for a new job.

pageoneresults




msg:3681782
 7:10 pm on Jun 23, 2008 (gmt 0)

Overall very basic stuff that if a supposed SEOer doesn't already know should be looking for a new job.

Hey, I've got a long roster of those SEOs. Heck, they can't even get their own sites correct let alone their client sites. And it ain't no "The Shoe Maker" bullcrap either!

should be looking for a new job.

They are, they are, you've probably received some of their emails by now. Surely you have?

HuskyPup




msg:3681784
 7:14 pm on Jun 23, 2008 (gmt 0)

Surely you have?

Fortunately not, if the list is that long then you had better post their names here:-)

CainIV




msg:3681842
 8:19 pm on Jun 23, 2008 (gmt 0)

"Right, well if your site is *crap*, you'll go bust in no time... paying for links."

Tell that to the affiliate websites I see at the top of the charts in popular health related queries selling common OTC remedies for the same health issues that we see on tv.

Would be nice to see less media game and more honesty sometimes.

Miamacs




msg:3681937
 10:41 pm on Jun 23, 2008 (gmt 0)

Cain,

A crap site is something people won't trust their money with.

If above crap can dominate ( niche is so full of money that even THEY can pull off a good ROI ) a better site buying the same links will blow it away.

...

Whitey




msg:3681985
 12:24 am on Jun 24, 2008 (gmt 0)

I think Google has a lot of data on user behaviour to determin good sites from bad sites.

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