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Extra domains: set up new sites or redirect to main domain?

 4:50 pm on Jun 19, 2008 (gmt 0)


I have never performed a re-direct before but here is my situation.

I have site "A" which is the main site and thats how I want to keep it. (my company name website)

Now in my industry people type in 2 different search phrases to find the products I sell and I have both of these as keyword rich domains.

How would you advise going about this? Creating a new website for each of the domains? or doing a re-direct to website "A"

Ideally I want all 3 sites coming up in the top of the serps.

Thanks for all the info etc any questions fire away.



 5:20 pm on Jun 19, 2008 (gmt 0)

If you use a 301 redirect, then those domains will not show up in search results. You will, however, get the benefit of direct, type-in traffic. If you try to develop those keyword domains as stand-alone offerings that can rank on their own, you will need to be attnetive to duplicate content issues.

Also, if you develop the keyword domains, themn make sure that each domain is a unique offering that can stand on its own. Each domain should have its own business purpose, or else you may develop sites that have a search spammer's footprint.


 5:24 pm on Jun 19, 2008 (gmt 0)

How would google look upon this having 3 of my sites on the same host going for the same keywords?


 5:40 pm on Jun 19, 2008 (gmt 0)

With great mistrust, I think. That's why I suggested a stand-alone business purpose for each domain.


 5:49 pm on Jun 19, 2008 (gmt 0)

Would it be better if I created a review page on the sister sites and have a link to the main site?

So a 1 page domain telling the customer about the product and then directing traffic to site "A"


 6:46 pm on Jun 19, 2008 (gmt 0)

1) Put relevant linkbait content on each of the 2 new domains.
2) Use keyword rich anchor text from the two domains back to the main site.
3) Profit


 8:47 pm on Jun 19, 2008 (gmt 0)

but all the sites are on the same host and google is not silly. Just playing with lots of ideas.


 12:34 am on Jun 21, 2008 (gmt 0)

Ask yourself whether or not you have the time and resources to maintain 3 sites. If yes, then put 3 different sites on each domain. If no, then 301 them to the main domain or leave the as is.

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