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After Effects From Link Campaign - go down before you go up?

 1:42 am on Jun 18, 2008 (gmt 0)

Hi Everyone,

Our site is doing really well on Yahoo..

Have been stable on Google..For our main keywords we where listed on pages 2 and 3, same listings for the past 6 months..

I was happy with the fact that our listings where stable, but of course I wanted our site to reach page 1.

Anyways, so we had this company that called us and offer a free trial on linking. And we figured, why not give it a shot?

For the first time in six months our main keywords have dropped 5-10 pages. It has affected mostly keywords linked to our home page and has not affected any keywords linking to inside pages. (the compaign was for 3 main keywords linking to 3 inside pages.)

Well, of course I got all frustrated and upset about this whole link building, I called them and was told the following:

"Almost every client we have went through this approximate time line:

Phase one: not much movement
Phase two: some advance in ranking
Phase three: drop in ranking, then raise above previous ranking
Phase four: rankings settle in, happy client, client converted to subscription

Depending on the competition of your keywords each phase can last a week or two. The more competition a keyword has the longer the phase.

Your rankings are in Phase 3 “drop in ranking”.

We see this pattern with many of our clients and it is perfectly normal."

Is it normal? Should I continue with them?

Please advise,




 4:30 pm on Jun 18, 2008 (gmt 0)

Doesnt sound normal to me. In fact, the opposite tends to happen in my experience. New links lead to a quick boost, which then settles in and you drop back a bit.

But I hope others will chime in with their experience.


 4:57 pm on Jun 18, 2008 (gmt 0)

The effect of good new links can grow over time, but an immediate drop in ranking is not something I've ever noticed.


 5:01 pm on Jun 18, 2008 (gmt 0)

I agree, a boost in ranking is normal. Not unusual subsequent to a temporary boost to experience a drop to a few places higher than you were before, and maybe even some bouncing afterward for awhile until it settles. A total drop in rankings sounds abnormal.


 5:25 pm on Jun 18, 2008 (gmt 0)

Thanks for your response..

Is it possible the drop is not related to the new links?

(we have dropped for some keywords that we have not targeted at all..Neither had we made any major changes on our home page that could of caused the drop in rankings)


 10:55 pm on Jun 18, 2008 (gmt 0)

If they are building links quickly, then, yes, a bounce in rankings and then settling in can occur.

BUT i have no idea how they are building your links.
I would ask for a time frame.
Normally I won't give it more than 2-3 weeks before I re-evaluate if it's a penalty or not.

People need to remember that Goog 2.0 basically works the same as old Google but MUCH FASTER.

In the past, people would notice the above issues as
Honeymoon Period --> Sandbox ----> Quality rankings.
Which could take a year or more.
Now this happens in about a month or more.

This applies to just about all the "upheaval" that's going on nowadays.
Same Google patterns...just much, much faster.

"Those who don't learn from history are doomed to repeat it"


 9:08 pm on Jun 20, 2008 (gmt 0)

Somehow I have a feeling that you will never enter phase 4


 11:08 pm on Jun 20, 2008 (gmt 0)

Have you done any backlink analysis to see where they are getting you links from? (Any free trial link offers worry me, since I've also never experienced an immediate drop in ranking doing legit link building)


 11:42 pm on Jun 20, 2008 (gmt 0)

good link building is something that requires time and effort, and would never be given away for free.


 5:00 am on Jun 25, 2008 (gmt 0)

After all this, I have not continued doing business with them..

But will stopping the links do more harm?

The reason I am asking is because I know Google wants to see a steady flow...

Having many links point to you at once and then stopping at once may be very dangerous with Google...

Am I right on this?

[edited by: F_Rose at 5:01 am (utc) on June 25, 2008]


 5:48 am on Jun 25, 2008 (gmt 0)

>>>I know Google wants to see a steady flow...

I personally have not experienced that.

>>>Having many links point to you at once and then stopping at once may be very dangerous with Google...

Happens every day with sites that are temporarily relevant for something because they are newsworthy (they get the newsworthy bump).


 7:19 am on Jun 25, 2008 (gmt 0)

they get the newsworthy bump

And, based on Google Patents, they have a "newsworthy" search profile too. :)

Anyways, so we had this company that called us and offer a free trial on linking. And we figured, why not give it a shot?

Oooh, that phone call itself should have been a warning. But who knows, you may see some positive results. The thing is, there has been a time lapse since then. Also, you've done something to upset the "link profile" of your site hence the movement in the SERPs. I too have never seen anything go down like this with the exception of something that is on its way out of the index. In another life, we'd refer to that as being relegated to the Supplemental Index or SI.


 8:09 am on Jun 25, 2008 (gmt 0)

Newsworthy search profile. Right, the News Bump.

I have a site that every time I published new info/link bait it would receive a burst of links because of that and rank number five for a quite important four letter word. Then it would sink back to page two or three. That's the news bump, and it was mostly receiving links from blogs, not news sites.


 3:03 pm on Jun 25, 2008 (gmt 0)

Thanks for your feedback on this.. I trully appreciate it..

Luckily this major drop has been for some keywords only, and we are doing pretty well on others..

However, we haven't worked on links for some time on our site..

We have optimized our site well, have some articles and blog posts on our site etc..

I do found that we get new links to our site here and there...

Should we go out and find sites that want to link to us, or just have them come in naturally?


 3:18 pm on Jun 25, 2008 (gmt 0)

Ask this customer if they have some satisfied customers (in niches other than yours) that you can talk to.

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